A tea farm in Shizuoka Prefecture Photo: WIKIPEDIA
lifestyle

Young tea enthusiasts on mission to save industry in Japan

7 Comments
By Mariko Tamura

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"I think one solution is to expand 'Japanese teahouses' that are modern, where people can drink tea in a relaxed setting," Ohashi says.

If Starbucks is anything to go by, they need to serve big milkshakes with a fancy name. Along with the sugar, the key ingredient is a thickener called xanthan gum. You cannot get them as fluffy without it. Make sure the shakes look good on Instagram too.

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I think tea -especially green- is losing the marketing battle vs coffee, needs to renew its image (old, uncool, 'weak' etc).

Don't think they are going to convert many coffee drinkers but they may keep Asians & Anglos a tad longer (although Canadians, Aussies and kiwis now have a decent -and still growing- coffee culture).

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Matcha ice cream is great! Haagen daz has a very tasty product on the market.

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This Canadian loves green tea! There's a Japanese specialty food store about 2km from my home and it's always got a great selection. I make it like Asami Ishizuka does - steep it and put it in the fridge overnight. The lady of the house of my Japanese 'family' in Sendai showed me that, and I was hooked.

2 ( +2 / -0 )

Ethyl and I love green tea. We have a good supply. But I'm sorry to know about tea farmers. Wow, Japan is changing with young people's tastes being so different.

1 ( +1 / -0 )

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