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© KYODOYoung tea enthusiasts on mission to save industry in Japan
By Mariko Tamura SHIZUOKA©2024 GPlusMedia Inc.
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© KYODO
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kohakuebisu
If Starbucks is anything to go by, they need to serve big milkshakes with a fancy name. Along with the sugar, the key ingredient is a thickener called xanthan gum. You cannot get them as fluffy without it. Make sure the shakes look good on Instagram too.
goldorak
I think tea -especially green- is losing the marketing battle vs coffee, needs to renew its image (old, uncool, 'weak' etc).
Don't think they are going to convert many coffee drinkers but they may keep Asians & Anglos a tad longer (although Canadians, Aussies and kiwis now have a decent -and still growing- coffee culture).
bullfighter
Matcha ice cream is great! Haagen daz has a very tasty product on the market.
TrevorPeace
This Canadian loves green tea! There's a Japanese specialty food store about 2km from my home and it's always got a great selection. I make it like Asami Ishizuka does - steep it and put it in the fridge overnight. The lady of the house of my Japanese 'family' in Sendai showed me that, and I was hooked.
GyGene
Ethyl and I love green tea. We have a good supply. But I'm sorry to know about tea farmers. Wow, Japan is changing with young people's tastes being so different.