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Swallowtail, located in the Ikebukuro neighborhood, is one of Tokyo’s most popular butler cafes, where handsome, smartly dressed men offer suave service to customers as they sip their herbal tea and dine on finger sandwiches and delicate pastries.
▼ Swallowtail butler cafe
However, a truly cultured lady knows that a butler’s role is not just to provide attentive assistance during high tea, but also while putting together an outfit of appropriate elegance for excursions to the theater, symphony, or dojinshi fan event. It’s for that purpose that Swallowtail has partnered with apparel brand Axes Femme, so that it can offer not only a butler cafe, but a butler shopping service as well.
The collaborative partners call these events “Secret Shopping.” Held at Axes Femme retail stores, participants are accompanied by a butler who offers advice and feedback in coordinating an outfit that suits her personal style and lets her shine her brightest. The aim is to create an atmosphere of sifting through the extensive wardrobe you keep at your mansion, one so large that you can benefit from a servant’s help to thoroughly navigate it.
Shopping sessions are roughly an hour and 10 minutes long, with advance reservations a must, ensuring that your butler is ready to help you from the first second of your appointed time. Swallowtail and Axes Femme have held Secret Shopping events in Tokyo a handful of times, but it wasn’t until this summer that they had their first in Osaka, taking place at Axes Femme’s store in the Hep Five shopping center in Osaka’s Umeda district.
▼ Some Secret Shopping events also include refreshments.
The Osaka event was so popular that there were roughly four times as many applicants as available reservation slots, even with a service charge of 20,000 yen for the 24 women who made use of the butlers’ services while the store was closed to other shoppers, so odds are Axes Femme and Swallowtail are looking to expand the program to other cities as well.
Source, images: PR Times
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- External Link
- https://soranews24.com/2022/08/23/handsome-butler-shopping-services-being-offered-by-japanese-boutique/
15 Comments
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Yrral
Loveless Butler,low than the low
Paul
Service designed for the lonely housewives whose husbands no longer care. Hopping to relive that moment loooong time ago when their fiance actually looked and cared about them... But now you got to pay for it to get that kind of attention.
virusrex
So a cosplayer themed host club? I would have thought that there was not so many customers that would be at the same time into cosplaying buttlers and had the money to pay 29k yen for an hour of fantasy but it seems I was wrong.
Derek Grebe
I see a couple of skinny long-haired sissy boys, and sad women with too much money to spend.
29K per hour? I'll take a slice of that, certainly.
shogun36
Unless they have English accents and tell me who killed Mr. Body or lead me to an underground lair, I’ll pass.
purple_depressed_bacon
This is simultaneously sad, humiliating, and weird. People actually pay for services like this? Willingly?
Erik Morales
Great idea! Lots of working women who make good money in Tokyo. Of course women are the backbone of the Japanese economy. #Girlboss!!
Paustovsky
This is peak Japan.
tamanegi
So sad. What has happened to Japan?
tora
Not peak. Society here is well into decline. But the decadence and head in the sand mentality continues. What a lonely society.
Lord Dartmouth
Handsome? All that means these days in Japan is that you have an idiotic mop of hair, pointy shoes and tight clothes.
Aly Rustom
LOL! Pretty much
Oh and have to look as genderless as possible.
wallace
The fare, herbal tea and dine with finger sandwiches and delicate pastries do not sound very exciting or worth any effort.