It’s hard to find any fault with everyone’s favorite kawaii tidying expert, Marie Kondo. Her approach to cleaning, dubbed the “KonMari” method, has people around the world organizing their living spaces to spark joy and rushing to the nearest thrift store to offload their junk.
When her Netflix series "Tidying Up With Marie Kondo" debuted on Jan 1 this year, Kondo’s popularity skyrocketed and with it the comedic creativity of the internet, resulting in some truly excellent Marie Kondo jokes like this:
One marked difference between the response in Japan compared to overseas is that, well, no one really seems to care here. There’s little coverage in the media and chatter online is limited; most Japanese people don’t appear to be caught up in the hype.
Exploring the Japanese Twitterverse further, the few reactions to Marie Kondo at first show confused surprise at her success abroad.
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