While there are comfort and traction advantages to wearing flat shoes, one hotel in Japan is offering women an economic incentive to slip into a pair of high heels. Among the dining and drinking options at the Hilton Osaka is the cafe/bar My Place, which just opened at the end of March. Hoping to shore up its credentials as a stylish, sophisticated establishment, My Place is giving discounts on food and beverage orders from women wearing heels, and the higher their heels, the more they’ll save.
To qualify as “high,” the heels must be at least five centimeters (two inches), which gets you 10 percent off any non-course meal menu options, including My Place’s selection of craft beers, organic wines, and cocktails. Each additional two centimeters of heel height ups the discount, with heels seven to nine centimeters shaving 15 percent off the tab, nine to 11 centimeters 20 percent, 11 to 13 centimeters 25 percent, and 13 to 15 centimeters 30 percent. Go beyond 15 centimeters (5.9 inches), and there’s an extra bonus as the discount tops out at 40 percent off.
Officially called the High Heels Ladies’ Night Discount, the service is offered on Thursday nights between 6 p.m. and 11:30 p.m. My Place is located on the Hilton Osaka’s first floor, and while the restaurant is open to anyone, guests staying at the hotel do have the advantage of a short walk back to their rooms in their high heels.
Restaurant information
My Place (Hilton Osaka)/ マイプレイス(ヒルトン大阪)
Address: Osaka-fu, Osaka-shi, Kita-ku, Umeda 1-8-8 1st floor
大阪府大阪市北区梅田1丁目8−81F
Open 8 a.m.-11:30 p.m. (Monday-Thursday), 8 a.m.-12:30 a.m. (Friday), 9 a.m.-12:30 a.m. (Saturday), 9 a.m.-11:30 p.m.(Sunday)
Source: PR Times
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24 Comments
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mitoguitarman
Embarrassing...
therougou
So, who gets to go down on their knees and measure the heels?
More likely you will get a bunch of wobbly young girls who will not even be able to stand by the end of the night.
Monozuki
Hope it won't be like "the higher their heels, the more chance they fall down flat" as they presumably get tipsy off of drink. :‑)
lucabrasi
@Monozuki
"Tipsy" is old-fashioned. Better to say "drunk" or "wasted" or "hammered". (I like all three!)
"Off (of) drink" is redundant. If you're tipsy, then drink is obviously the cause (unless it's furniture polish, or drain cleaner).
Moderator
Back on topic please.
presto345
Totally unhealthy, degrading, ignorant and ridiculous.
Yubaru
Interesting that a foreign owned hotel, Hilton, particularly and American owned chain, would have such a discriminatory promotional event.
GW
TIJ!
Strangerland
Ain't it great :)
Luddite
Discriminarory, insulting, sexist, objectifying.
The most disturbing fact is that this form of discrimination is not illegal.
Raw Beer
Yeah, I guess it's sexist... just like "ladies' night"
Ghost rider
Sexism pure
davidnorell
It is not a ''Sophisticated'' Establishment if they require an inducement for high heels.
Usagi Youjinbou
Yeah, if more women wore Pradas in Japan (the kind the "Devil" wore), there'd be more of them in higher positions (outside this sexist hotel bar) in the Japanese society for sure. Serving discounted alcohol would be a good jumping off point! :(
metaterapin
All of you whining about 'sexism', keep in mind there's no requirement to wear heels, it's only an extra incentive to do so - no one is being barred entry for wearing flats, so calm your sjw nerves. Maybe you could argue it's sexist against men, but you're the types who claim one can't be sexist toward men so I know this isn't the case.
John Brown
Clubs all the time in the US have incentives, half off or even free drinks, regardless of what the women wear. It attracts more people to the club, men especially, and since nothing is cheaper for them, all the better.
"So, who gets to go down on their knees and measure the heels?"
I shall volunteer for this selfless and honorable act! ^_^
thepersoniamnow
Well I think the ladies look beautiful in and out of heels!
Kittychosen
wellJapan once again proves itself to be going backwards without going forwards.
albaleo
However stupid the idea is, why should it be illegal?
Luddite
You don't think discrimination should be illegal? This is discriminating against men, any kind of gender discrimination should be illegal in a fair society. Same goes for race, age, sexual orientation, disability discrimination.
Strangerland
I'm all for a fair and just society, where people have equal rights, and equal protections under the law.
But this is a business giving preference to one sex, based on a dress code. It's hardly a violation of anyone's rights, nor is there any punishment for not being of that sex or the dress code, there just isn't the benefit one gets.
This is why the right freaks out about social justice warriors - because the left often goes overboard.
No one is being hurt by this policy, and no one is being denied access, or being treated unreasonably.
Calm down guys. It's just a hotel in Osaka making a business decision that they feel will set the tone of their business. Don't like it? Don't go there. You're almost definitely not the type of person they are trying to attract anyways, so it's good for both parties.
Scrote
This is sexist and should be illegal unless they also offer the same discount for men in heels.
kizakick
This is just a place for me, i love wearing high heels, kitten heels are one of my favorite heels to wear