Housewife wins National Beautiful Witch Contest

By Scott R Dixon

Usually being called a witch is an insult, but a Japanese beauty magazine reclaimed the word a few years ago and declared a new category of woman: “Beautiful Witches.” To celebrate the women over 35 that possess an almost “magical beauty untouched by age,” the fourth annual National Beautiful Witch Contest was held last week, with a 39-year-old housewife from Aichi Prefecture taking home the top prize in a Halloween-themed pageant.

The Japanese magazine Bisuto coined the phrase “Beautiful Witch” in 2009 to bring attention to the fashionable women over 35 whose might feel overshadowed by younger models and the preference for youth in the industry. The pageant started soon after and the concept of “ageless beauty” has caught on. Every year, the magazine holds a nationwide search to find who can serve up the best spell-casting middle-age realness.

Despite describing herself as a “normal housewife,” Mayumi Nishimura came out ahead of the 19 other finalists and 2,400 applicants, many of which were professional models. The judges said that the 164-centimeter-tall woman stole the stage with her big smile and cheerful disposition as she sashayed down the runway.

Nishimura said that to keep in shape, she puts on a DVD from the K-pop group Girls’ Generation and dances a long at least twice a week, despite her husband’s embarrassment. The home cook also keeps a balanced diet and stays away from carbs, especially during late-night meals with her husband who often works late.

Take a look at the video below to see the other finalists work the catwalk.

Source: Tokyo Sports

Read more stories from RocketNews24. -- Kanto region’s Miss Cutest High School Girl announced -- Controversial Results of Beauty Pageant Lead to Do-Over -- The Love Affair Behind A College Beauty Queen’s Amazing Diet

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I thought we had left the 80s behind, and along with it the word "housewife". Update your dictionaries please. the word is "homemaker".

-24 ( +3 / -27 )

But I thought we had left the 80s behind, and along with it the word "housewife". Update your dictionaries please. the word is "homemaker".

Indeed, one of my wife's favourite shows is "Desperate Homemakers"... oh, uh... oops.

I guess Hollywood needs to update their dictionary as well - or perhaps you should just update yours. It might be easier.

19 ( +20 / -1 )

Stay on topic please

0 ( +0 / -0 )

This event was a lot of fun!

-1 ( +0 / -1 )

Anything brings the feminists out moaning and groaning, lol!

0 ( +7 / -7 )


lol. The point is you are claiming the term "housewife" is out of date. The fact is the word is still commonly in use around the world and has never really been considered derogatory except among over-sensitive feminists, who demand to be called "home managers" or other ridiculous terms.

A "housewife" (a wife who stays at home) is no more or less a "homemaker" than a man is who is out working. Surely the person who finances the home is just as much a "homemaker" as the person who runs the daily affairs of it? Without an income, there is no home to make, wouldn't you agree? The term "homemaker" therefore, is derogatory towards working men.

Anyway, back on topic, congratulations to the witch and all the participants. They all look stunning.

6 ( +9 / -3 )

Who said "the person who finances the home" can't be called a homemaker? Not me and not anybody. It's a lovely idea - equality prevails.

-4 ( +3 / -7 )

NICE! Japan is probably one of the few countries with the most beautiful witches.

5 ( +7 / -2 )

Readers, the housewife-homemaker debate is not what this story is about. Please focus your comments on the contest.

0 ( +0 / -0 )

Black cloak, broomstick, black cat, black pointed hat…looks like no-one has ever seen what the classic image of a witch looks like. Using these items the right way could indeed make a housewife more beautiful!

-1 ( +1 / -2 )

Maria, My house-wife could not make it in the competition...coz' I asked her to stay home to cook my dinner.

4 ( +7 / -3 )

Skip to 3:55 in the video to see the winner with her kit off, that is to say, wearing a bikini.

-1 ( +3 / -4 )

Prettiest witches I have ever seen! Such beautiful smiles! I ain't afraid of no witches anymore.

0 ( +1 / -1 )

0 ( +2 / -2 )

They should have carried this out on or a little before Hallowe'en. Anyway, stunning ladies!

0 ( +1 / -1 )

It's ironic that the knickers got in a twist about the word housewife and not the beauty contest itself with its objectifying of the female form with all those lovely legs, slim waists, and pretty smiles ;-)

1 ( +4 / -3 )

Any contest that "celebrates the untouched by age beauty of J-women over 35 " has my attention. The mid 30,s plus J - women have it all over most of the squeeking adolescent under 30s here. They are at their best in my humble opinion.

5 ( +6 / -1 )

It's days like these I'm happy to be in Japan. These mommies are hot.

2 ( +3 / -1 )

Japan has the most beautiful and slim 35yrs+ homemakers in the world!

1 ( +4 / -3 )

Are you kidding me?! Check the smoking hot rigs on some of these over 35's! Hallelujah!

0 ( +1 / -1 )

It's hard to belive I'm going to be the one saying this, but some of those women are very thin. I'm not saying this because the majority of people around me are overweight/obese, or because I'm overweight (slightly underweight actually), which resulted in me having a skewed perspective of what's thin and what's fat. I'm saying this because some of them are very, very thin. Wives no 12 and 19, for example, are slim. The winner and wife no 9 are very skinny.

1 ( +2 / -1 )

I would be ashamed to see my mom wearing any costume like those :(

-2 ( +3 / -5 )

number 12 has the prettiest face and number 14 the best body for me. winner and number 9 are good but yeah just too skinny.

-1 ( +0 / -1 )

I would be ashamed to see my mom wearing any costume like those :(

Funny, I would be extremely proud.

0 ( +0 / -0 )

The winner and wife no 9 are very skinny.

She is a touch skinny, but she is also sexy as hell man.

0 ( +1 / -1 )

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