How attitudes to fitness are changing in Japan

By Andrew Smith

Way back in 2008, Japanese people literally went bananas over a new diet centered around the yellow fruit. Dreamed up by a pharmacist in Osaka, within weeks of the "Morning Banana Diet’s" debut, sales of bananas here went up 70%; not only causing a brief banana shortage but also revealing the extraordinary power get-thin-quick schemes had over Japanese consumers.

Fast forward to 2017 where it’s getting harder to avoid the promotional campaigns for exaggerated body transformation programs such as Rizap. Thin but bloated “before” pictures are set against a glowing (literally) “after” image of the new ideal body: lean, tanned and, notably, muscular.

So what’s changed in the past ten years? Click here to read more.

© GaijinPot

©2020 GPlusMedia Inc.

Login to comment

No thanks.

Just eat moderately and walk a lot.

0 ( +2 / -2 )

Good, astute article by Andrew Smith. I hope that real fitness for women catches on, too.

0 ( +0 / -0 )

Just eat moderately and walk a lot.

Plus drink lots of water and do planks.

1 ( +1 / -0 )

Click where to read more? Nothing happens when clicking anywhere of the text.

0 ( +0 / -0 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites