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Japan’s women farmers get fresh new fashion line

By Katy Kelly, SoraNews24

The temperatures are cooling in most of Japan, and the second those cold winds pick up you’ll notice the people around you shed their breezy tank tops and shorts and opt instead for cozy cardigans, snuggly scarves and comfortable hoodies. Many people will do their darndest to stay indoors and enjoy a hot beverage rather than face the encroaching cold.

But that isn’t an option for Japan’s hard-working farming population. Rain or shine, the daily grind stops for no one! Early waking hours, late bedtimes and demanding physical labor make this occupation especially trying, but it’s even worse if you’re a fashion-conscious young lady who wants to feel cute and pretty in her everyday work space.

Thank goodness, then, for Norastyle. Their new free pamphlet shows off a line of clothes geared specifically towards agricultural workers, and works hard to promote brightness, color and beautiful patterns in all of its products. The end results are charming, Ghibli-esque coords that look classically cute while still being practical.

▼ The eye-catching print scarf, the patterned parka sleeves and pants and wine-red rain boots come together in a burst of wintry colors.


While the line’s promotional leaflet stars five outfits on its front page, inside it goes into even greater detail. Hats, gloves and fabric masks are listed, as well as practical solutions like a hat with a fabric guard to keep you from breathing in all the gardening elixirs you treat your crops with.

▼ This segment of the leaflet is stuffed with stylish warmers for every bit of your body, plus cute boots and hats to keep you dry


Norastyle also keeps close tabs on what their targeted demographic wants to buy, judging from a section that deals with exactly that. In response to complaints that the free sizes were too small for certain buyers, they brought out larger sizes. When one consumer wrote “the things I put in my jacket pockets always fall out,” they updated their designs to have pockets that fasten shut.

▼ In one segment extolling the virtues of denim cargo pants, Norastyle lists some cute looks you can create from their catalog


You may think that all these curated photos of comfy farmers is enough, but guess again! If you fill out a post card and send it in to the company, there’s a chance you’ll win one of ten adorable free hats.

▼ While the toasty hats come in a variety of colors at market price, the ten free hat choices are limited to the color shown in each hat’s main photo.


Source: Uniworld Norastyle via Japaaan

Read more stories from SoraNews24.

-- Meet the “world’s best dressed farmer,” Japan’s Kiyoto Saito 【Video】

-- Sweet, delicious and extra cold: snow apples from the Japanese alps

-- Japan’s ‘agri-tech’ farming revolution

© SoraNews24

©2024 GPlusMedia Inc.

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My gods...

1 ( +1 / -0 )

Crap fashion-

They should bring back the Iga bakama (or Uma noribakama) with the Jika tabi. Its more traditional and makes the women look both sexy and rugged at the same time.

0 ( +0 / -0 )

My farming neighbours all reckon the gum boots sold at Nokyo are better than the ones in the home centers. The home center ones crack in a couple of years if you use them much. These flowery ones don't look like they'd last very long either.

Like Japanese old timers who buy a full hiking setup to do short walks on trails with wooden boards, I wouldn't be surprised if this "farming" gear is actually for folks wanting to look the part in their tiny gardens.

1 ( +1 / -0 )

Yup, if you want to do some serious farm work, go to the local No-kyo or Workman.

These hipster farm clothes are just that; hipster junk.

0 ( +0 / -0 )

Farming gear? I think not. An advertisement for people with a window box who like to pretend they are farming.

0 ( +0 / -0 )

Kawaii culture even in farming! But, I can't imagine the oba-chans in my small town would wear such attire. As for me, if I were to wear these, I'd be very OC because I don't want any of my nice piece to get dirty.

But for instagram photo-ops, why not?

0 ( +0 / -0 )

Couldn't be bothered to read the article. But, unless I missed something, nothing "fresh" about this look!

0 ( +0 / -0 )

Those tomatoes look scrumptious.

@that person

Hey, at least you read the headline, haha, but whaddya mean nothing fresh - what about the eye-catching print scarf, the patterned parka sleeves and pants and wine-red rain boots that come together in a burst of wintry colors!

0 ( +0 / -0 )


0 ( +0 / -0 )

This story just proves one thing: You can take a good looking model and dress them up in nearly anything, and they'll make it look good.

Next thing you know, it'll be garbage man fashion or perhaps gas station attendant fashion.

0 ( +0 / -0 )

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