Photo: Nagoya Catering
lifestyle

Japanese buff men delivery service will send beefcake, and also things to eat, to your door

26 Comments
By Casey Baseel, SoraNews24

Though restaurants in Japan aren’t officially barred from offering eat-in service during the coronavirus pandemic, a lot of people are choosing to eat as many meals as they can at home. In response, food delivery services have been stepping up to provide tasty chow to people who don’t want to risk eating out but also don’t want to cook.

The highest-profile provider is Uber Eats, and so much so that for many it’s become their default image of such services. But there’s a new startup in Nagoya that’s looking to carve out a niche for itself, and that niche is extremely muscular.

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Even in a suit, it’s easy to see that Masanori Sugiura (pictured above) has a muscular build. The president of Aichi Prefecture-based catering company Withwin and third-generation owner of high-class sushi restaurant Imazushi, when he’s not busy managing those two enterprises Sugiura likes to compete in bodybuilding competitions. He’s now combined his two passions by launching Vber Macho, a food delivery service staffed entirely by buff men.

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Sugiura himself is one of Vber Macho’s half-dozen delivery bros, with the others being friends and acquaintances he’s made through the Japanese bodybuilding tournament circuit. Together, they promise to deliver delicious meals with a side of beefcake eye candy.

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▼ Meal options include one-person bento boxed lunches, shareable sushi sets, and even multi-item party platters.

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Vber Macho’s deliver uniforms include Japanese happi coats, which in addition to being a traditional part of Japanese culinary culture allow them to easily strip from the waist up when making deliveries, should customers so wish.

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The deliverymen will maintain a safe distance of two meters (6.6 feet) when dropping off your food.

Also, since all Vber Macho personnel are bodybuilding competition veterans, they’re not at all self-conscious about flexing for an audience, and the company says that as long as you let them know ahead of time, they’re happy to pose while you take photos when they drop off your order.

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Currently, Vber Macho is running a special offer of free deliveries (i.e. no surcharge on top of the price of your food) for customers in the city of Nagoya (the company is yet to establish a base of operations in other cities, but does offer deliveries to Tokyo and Osaka, though with considerable travel surcharges).

If this sounds like the way you’d like to satisfy your hunger, Vber Macho orders can be placed online here.

Source: Nagoya Catering via Maidona News via Livedoor News via Jin

Read more stories from SoraNews24.

-- “Macho” yakiniku restaurant offers beef with a side of beefcake【Photos】

-- Beautiful models and actresses delivering boxed lunches in Tokyo with new bento service

-- We get a ton of Starbucks goodies brought to our doorstep for a delivery cost of just 110 yen

© SoraNews24

©2020 GPlusMedia Inc.

26 Comments
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Meanwhile in Japan… I mean yeah, why not, whatever. Waiting for a lawsuit from Uber coming.

-2 ( +2 / -4 )

Cue the music! YMCA....

6 ( +7 / -1 )

Ugh. Grubby and exploitative.

3 ( +6 / -3 )

None of them look like they could bench even their own body weight.

1 ( +5 / -4 )

LudditeToday 08:58 am JSTUgh. Grubby and exploitative.

Exploitative is that, no matter what gender. And it's D-U-M-B.

-1 ( +2 / -3 )

Kobe White Bar OwnerToday 08:05 am JSTCue the music! YMCA....

Cue the music alright. 'Awwww hey! Hey! Hey-hey-hey! Macho macho man!...

1 ( +2 / -1 )

@starpunk lol

could be “in the navy” I’m starting to get a little concerned about my knowledge of the village people’s music..... but hey ... young man...

0 ( +2 / -2 )

Do they have a female bikini version of this service?

6 ( +9 / -3 )

What's the problem? Creative thinking in somber times.

-3 ( +3 / -6 )

I think it's a good business idea.

I'm not seeing the problem here. It's guys who are doing what they want to do. If people want to pay for it, they can. If they don't want to, they don't have to.

So why exactly to people have a problem with this?

-4 ( +5 / -9 )

Hey Bar Owner! If you're in Kobe, call them over from Nagoya so they can Go West! Life is peaceful there....

1 ( +2 / -1 )

They definitely don't look like the sickly sararimen I see on the Tokyo metro. Looking good dudes.

0 ( +2 / -2 )

Maybe I'll start a foreign one of these. Or maybe men over 60 or women who are all tattooed up. The possibilities are endless!

3 ( +3 / -0 )

I remember seeing J-Mens Tokyo back in 1998 in a club in Roppingi with my friend (now hubby).

Great memory.

3 ( +4 / -1 )

In very very very bad taste, low level.

0 ( +4 / -4 )

I'm not seeing the problem here. It's guys who are doing what they want to do. If people want to pay for it, they can. If they don't want to, they don't have to.

So why exactly to people have a problem with this?

Beats me as well.

Thousands are losing their jobs and people sneer at people making a honest living.

I wish they’d spare us the sanctimony.

3 ( +5 / -2 )

I suppose they will be successful in the Shinjuku 2-chome area. Outside that, I am sceptical.

2 ( +2 / -0 )

Kobe White Bar OwnerMay 25 10:05 am JST@starpunk lol

could be “in the navy” I’m starting to get a little concerned about my knowledge of the village people’s music..... but hey ... young man...

I was in the Navy during the 80s and gays were not accepted back then. YET near the end of recruit training we had a 'cheer' show f/ the Chicago Honey Bears (NFL Bears team cheerleaders). Us recruits went nuts! We'd been secluded in boot camp for EIGHT weeks. The Honey Bears would dance, strut, sing, lip-sync, etc. to several songs incl. 'In The Navy' by the Village People. We all chanted and stomped along of course, 'They want you! They want you! They want you as a new recruit!' while one chick held up a Navy flag and another one wore a 'Dixie cup' (sailor white hat) and strutted herself.

We all got wild that afternoon and got posters of the cheerleader team (to place on our barrack walls and in our locker doors at future commands).

As it was there were gays in the Navy then just like they are 'openly' accepted now, but as long as the 'higher up' (brass types) didn't know and as long as nobody did any rotten 'gay-bashing' incidents it wasn't that explicitly so bad for them, it was sometimes accepted by us enlisted types. Desert Storm resulted in a number of 'coming outs' proving that gays are suitable for the military and final Pres. Obama officially let them in.

Now Navy recruiters can say, 'Young man!' and they don't care what your sexuality is anymore because it doesn't matter now. Macho macho man....

0 ( +0 / -0 )

90% of the clients will be men, the other 10% will be trans.

-4 ( +0 / -4 )

Burning BushToday 04:29 am JST90% of the clients will be men, the other 10% will be trans.

No way, Jose. Women also have their Playgirl magazine, Chippendales review (which this resembles) and their stupid locker room/on the job gossip talk. My mom told all about that long ago. Sexism + the churlish stupidity that sometimes goes with it goes both ways.

-1 ( +0 / -1 )

Strangerland asked

How does this backpedal on gender equality?

Recently someone posted this sage comment in a different thread. I don't know his name but I think it might answer your question.

For the good of society, we all need to be held to the same standards. Without equitable relations for one sex, the other won't buy into it.

Thank you to that poster.

0 ( +0 / -0 )

For the good of society, we all need to be held to the same standards. Without equitable relations for one sex, the other won't buy into it.

Wait, why does the standard have to be that which women want?

If men are ok with being objectified, then why shoudn't that be the standard that we are all held to? Why does it have to be the standard for women?

And to be clear, I'm one of those men that is ok with being objectified. When I was younger, if a service like this existed, I both could have, and would have done it. Happily.

If that's how I were able to make money, and I was ok with making money that way, and the women/men who paid for the service were happy to have me providing that service, then how exactly is this a problem? Why should all of these parties be held to a standard they are not interested in, nor having any problems with?

0 ( +0 / -0 )

True equality is everyone being able to do what they are comfortable doing, when it doesn't infringe upon the rights of others.

Forcing gender equality by forcing an unwanted standard upon one of the genders, creates oppression. Suddenly, one is not free to do what they want. Is this not the whole criticism of gender inequality in the first place - that it restricts women from being free to do what they want? How then does oppressing a different group in its stead, fix that situation?

0 ( +0 / -0 )

If men are ok with being objectified, then why shoudn't that be the standard that we are all held to?

I can't see how your comments and standpoint can be the accurate representation of all men, which undermines your posts.

I'm all for people being happy. If a significant number of people are unhappy with a gender being objectified and it is a rational to be unhappy, I support them.

Like my comment said for the "good of society" is where I am coming from, not my self serving opinion. Why not give that approach some consideration, no?

0 ( +0 / -0 )

I can't see how your comments and standpoint can be the accurate representation of all men, which undermines your posts.

Why does it have to be an accurate representation of all men? Why should I be held up to a standard applied to me only because of the genitalia with which I was born?

If I am willing to be objectified, and others want to objectify me, then why should I be held up to this standard that no one has actually agreed upon?

0 ( +0 / -0 )

Like my comment said for the "good of society" is where I am coming from, not my self serving opinion.

I would argue that the stifling of people to express themselves freely, as well as make money using the tools they have, particularly in a time of trouble, is more harmful to society than a few women (or men) drooling over a bit of beefcake.

0 ( +0 / -0 )

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