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Like most Japanese convenience stores, Ministop has quite the selection of hot treats, like cream cheese-stuffed fried chicken, but it's really built up its fanbase with their seasonal offerings of their popular MINISOF soft-serve ice cream.
That ice cream is going to be down for getting an extra treat served with it now, as in an effort to reduce an estimated 47 tons of plastic waste per year, Ministop will be experimentally replacing the plastic spoons that come with its popular soft-serve ice cream with edible spoons.
Ministop has announced that it will experimentally change its soft serve ice cream spoons (whether you order a cone or cup) from plastic to "edible spoons"--made from ice cream cones, so they seem a perfect fit for when you order a scoop.
The experiment with edible spoons first began in May at two directly operated stores in Chiba Prefecture, and is now being expanded in Kyushu and Shikoku prefectures. Ministop hopes to continue the expanded areas while gathering feedback from customers and participating stores.
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6 Comments
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JeffLee
Good idea, but if it's an "experiment," I'm wondering how likely it will be permanent. Making these changes during a limited time or as a short-term PR campaign is not what environmentalism is about.
Last time I checked, Mini Stop still had plastic stir sticks, each wrapped in plastic covering.
mtuffizi
smart idea, hope it works out.
hampton
Ministop's vanilla soft cream is seriously good stuff. I like the idea of the edible spoon too. Good on them.
NAM
I wish they would trial this in more places, what a great idea! And then, they can charge like 10 yen for each additional tiny spoon cone to make even more profit. So, not only reducing plastic but also gaining a bit of profit from it. I love this idea, wish they would do something like this at Baskin Robins. The number of spoons they give out without even asking is insane.
Bizmates Renie
I think some children would either use the spoon or eat it first.
painkiller
hamptonToday 12:26 am JST
Will give it a go.