Mamachari bicycles are the perfect bicycle for city cyclists, ridden by everyone – old/young, female/male, students, salarymen, mothers, grandmothers and fathers in Japan. No other bicycle is better suited for cycling cities around the world. But sadly Japanese bicycle manufacturers are reluctant to export their bicycles overseas leaving most of the world ignorant of the benefits this style of bicycle presents for the city cyclist.
In 2012, Noah Fisher established Mamachari Bicycles in London with a simple mission: to bring mamachari bicycles to the UK at affordable prices, for that is one of the main attractions of the mamachari here in Japan -- its affordability.
Having worked in the bicycle industry since 2001, the idea came to Fisher during a conversation at his London workshop. A customer who had lived in Japan came to look at bikes and was shocked at how fancy and expensive the bikes were. "In Japan a normal city bike is cheap and built like a tank. Why doesn’t someone load up a container and bring them here?"
Fisher filed the idea away, but increasingly heard from customers who had spent time in Japan about the convenience and affordability of Japanese mamachari bicycles. With their upright cycling position, and standard accessories such as baskets, racks, mudguards, mudguards, locks, chain guards and dynamo lights they seemed to Fisger much more suitable to your average London-based cyclist than the expensive sports style bicycles on offer from the major manufacturers. After all, the Dutch have been riding similar bicycles for a hundred years and look how cycling flourishes in the Netherlands.
Exploring the idea of importing bicycles from Japan, Fisher found the Japanese manufacturers unhelpful, but later discovered he was able to import refurbished secondhand mamacharis by the container load after making the right contacts in Japan.
The first shipment of mamachari bicycles has arrived on British shores, and Mamachari Bikes is open for business at 18 Ashwin Street, Dalston, London. They currently have over 400 bicycles in stock, and prices range from £100 for a simple single speed to £300 for a deluxe model which includes a front mounted child seat.
All their bicycles regardless of price come with standard accessories including mudguards, chainguards and lights at no additional cost. Repairs and parts are no problem either as Mamachari Bicycles offers an after sale bicycle repair service from their well stocked workshop.
If you're in London and want to experience a Japanese mamachari bicycle then I'd strongly recommend you pay a visit to Mamachari Bicycles London, and be one of the first in Britain to try a little piece of Japanese cycling style. I'm sure you'll be amazed at both the usefulness and affordability of the mamachari bicycle. After all, over 100 million owners in Japan can't be wrong.
The author runs the Tokyo By Bike website.© Japan Today