Kojima, with its proud Jeans Street, draws fans of vintage, deep-blue denim

I saw a pair of 20万円 jeans once.

In a second hand shop.

In Tokyo

They were antique apparently.

Would you have bought them?

I wonder.

Burning Bush

Guess and Levi are my go to brands. I don't mind spending money on good quality material and a good fit

Would you spend ¥200,000 for a pair of jeans?

Guess and Levi are my go to brands. I don't mind spending money on good quality material and a good fit

I love denim and have worn them for so many decades. T-shirts too.

Of all the natural textiles cotton causes the biggest pollution with the use of more than 20 chemicals to produce it.

Fashion creates billions of tons of textile waste every year. Ending up in landfills in Africa and Asia.

The maximum I would pay for a pair of jeans would be ¥10,000.

I would never buy jeans over $100 period.

Great!