Photo: @Press
lifestyle

Meet Aloma: the Japanese male idol group cheering on moms through the trials of child-rearing

15 Comments
By Ingrid Tsai, SoraNews24

Some Japanese male idol groups become household names thanks to their broad, mainstream appeal. Others, though, appeal to a specific niche, like the newly formed idol unit Aloma. They’ve been earning fans not necessarily because of their jaw-dropping looks or dance moves, but because they’ve been established with one goal above all else: “become the strength of mothers doing their best in raising their kidsProduced by Little Mama, a Japanese company focused on providing advice and seminars on raising kids, Aloma is a seven-member boy band centered around the very specific theme of child-rearing.

The idol group’s name is a corruption of the phrase “I love mama,” and the members of the ensemble were chosen from more than 150 aspiring entertainers after a rigorous interview and audition process. While they’re not necessarily fathers or raising kids themselves, their purpose is to to serve as mental and emotional support for Japan’s mothers.

Produced by Little Mama, a Japanese company focused on providing advice and seminars on raising kids, Aloma is a seven-member boy band centered around the very specific theme of child-rearing. The idol group’s name is a corruption of the phrase “I love mama,” and the members of the ensemble were chosen from more than 150 aspiring entertainers after a rigorous interview and audition process. While they’re not necessarily fathers or raising kids themselves, their purpose is to to serve as mental and emotional support for Japan’s mothers.

▼ From left to right, top row: Nei Nei, Mahito, Keito, and Junya. From left to right, bottom row: Nao, Yuki, and Kantaro.

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As they just started up in December 2020, the boy band doesn’t have an extensive discography yet. However, their lack of songs is made up with renditions on popular Japanese hand-clapping games for children, such as Inai Inai Baa!, which is the Japanese cousin of peek-a-boo, to the beat of pop songs trending with Japanese mothers, and the “Baby Carrier Dance.”

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As for why some Japanese mothers adore this idol group, one of the reasons given is because mothers admire how “they want to support our efforts in raising kids” despite the fact none of Aloma’s members have children themselves nor seem to have prior relevant experience. Especially in a country where taking care of children is still seen as a woman’s occupation, though attitudes are slowly changing, it’s understandable how a supportive masculine image overlapped with child-rearing can be seen as a plus by moms.

▼ Aloma has also recently launched their official YouTube channel.

For folks who want to see them in-person, the boy band will appear in different malls across the nation from mid-May to mid-June. Specific locations and dates for their tour are posted here, and in the meantime, we as well as Japanese mother-stans are undoubtedly waiting in anticipation for their first EP.

Source: @Press

Read more stories from SoraNews24.

-- Try not to cry at this series of short films showing struggles working mothers face in Japan

-- Amina, Japan’s first African-American idol, searches for stardom【Video】

-- 5 powerful reasons to be a woman in Japan 【Women in Japan Series】

© SoraNews24

©2021 GPlusMedia Inc.

15 Comments
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Their name should be a play on SMAP. They could call themselves SIMP.

Okay, I feel that was some fairly productive toilet time.

8 ( +9 / -1 )

I for one am really happy to see Beta-males get their own pointless boy-band.

5 ( +7 / -2 )

I'd probably feel pretty insulted if I were a mom trying to raise a kid(s) with a husband that doesn't lift a finger to help out around the house. A bunch of dorky guys w/o wives or kids of their own talking or performing about something they have no experience with.

5 ( +6 / -1 )

@speed

Your comments could not be in any way more spot on. Hear hear!!

1 ( +2 / -1 )

Japan's weapon against Korea's BTS?

1 ( +3 / -2 )

I for one have had enough of this "wokeness".

It's so fake and a waste of time.

Go find some other way to support your "moms".

2 ( +6 / -4 )

An emotional support group? Sure, why not.

There's so much hatred, bile and spite around, a bit of cheer and brightening up peoples days is to be commended.

-3 ( +2 / -5 )

Japan once again showing that it thinks the only authority on a topic is a male.

What next, a boy band ‘cheerleading’ women through period pains and providing mental and emotional support?

There is so much wrong with this, it’s difficult to know where to start.

1 ( +2 / -1 )

@Pukey2 Japan doesn't need to compete with BTS lol. Way better groups\bands in Japan here.

-3 ( +0 / -3 )

Coming soon, hit singles 'He don't lift a finger' and 'All by yourself'

3 ( +3 / -0 )

There is so much wrong with this, it’s difficult to know where to start.

6 ( +6 / -0 )

The very beginning (10-14 second) of this intro-video shows how immature they are. That’s definitely what other women need.

Another stupid idea Japan.

That's not how you bridge gender inequality.

3 ( +4 / -1 )

More pathetic idols/slogans/mascots being churned out instead of useful support being provided.

4 ( +4 / -0 )

Calling this pathetic just makes me feel like I am complimenting this non-sense LOL!!!

0 ( +0 / -0 )

Covid has really got a hold of the backers behind this group

0 ( +0 / -0 )

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