Naomi Watanabe releases new clothing collaboration with Japanese restaurant chain Saizeriya

By Katie Pask, SoraNews24

It seems there’s no stopping Japanese icon Naomi Watanabe these days. Loved throughout Japan for her charming personality and keen fashion sense, Naomi moved to New York last year and has since worked with huge fashion brands like Kate Spade.

Some people might not know that Watanabe also has her own fashion brand called PUNYUS. PUNYUS specialises in fun, quirky clothing with sizes going up to 6L; something very unusual in Japan, especially for high-profile brands.

PUNYUS have done some fun collaborations in the past, such as with Tokyo Disneyland and Sailor Moon, but their latest collaboration is sure to get food fans drooling, as it’s with Saizeriya, a Japanese restaurant chain known for their low-priced Italian cuisine. Saizeriya have dabbled in the world of wearable items in the past, like a mask you can wear whilst eating, but this collaboration with Watanabe’s fashion brand will mean a whole slew of Saizeriya themed clothes will soon be available to wear.

▼ Naomi modelled some clothes from the latest collection on her Instagram.


The collaboration came about after Naomi, who is allegedly a big fan of Saizeriya, approached the chain with the idea. A representative from Saizeriya commented, “The food industry has been hit hard due to the coronavirus, so we hope this fun collaboration will cheer people up. We were honored when Ms Watanabe asked us to collaborate, and we were very impressed with the designs she came up with.”


Included in the collection are the iconic PUNYUS "Food Pattern" sweaters, which come in "Milan-style rice gratin," "Shrimp salad" and "Spicy chicken" varieties. The sweaters are covered with cartoon motifs of the dish, with the name of the dish in bold in the middle. The price of each actual menu item is helpfully listed on the back of the sweatshirt, in case anyone needed to know.

▼ The Food Pattern sweater series – 6,600 yen


▼ Bear in mind 300 yen is the price of the actual in-store food, not the sweater itself.


If you feel like being a bit more obvious with your love for the Japanese-Italian chain, you can get clothes with the famous Saizeriya logo emblazoned across them, like these dresses.

▼ The Saizeriya logo dress (6,600 yen) comes in green or white.


Or just go all out with these Saizeriya logo jackets, perfect for hanging at the drink bar in.

▼ Saizeriya badge jacket (13,200 yen)


The jackets also come in green or white, and are covered in stitched motifs of Saizeriya’s famous menu items, such as pizza and gratin. The collar and cuffs are red, white, and green, in accordance with Saizeriya’s Italian vibe.


The restaurant logo is stitched on the front, with the PUNYUS logo stitched onto the left sleeve.


There are quite a few items available in the collection, and the names and prices are as follows:-

T-shirt & Long T-Shirt: 4,400 yen

Logo dress: 6,600 yen

Logo Sweatshirt Dress: 7,700 yen

Logo Hoodie Dress: 7,700 yen

Romper: 8,800 yen

Badge jacket: 13,200 yen

Food Pattern Sweatshirt: 6,600 yen

Food Sweatpants: 6,600 yen

Food Hoodie: 6,600 yen

Food Hoodie Dress: 7,700 yen

Logo Bag: 2,750 yen

Logo Sheer Socks: 1,650 yen

Logo Tote Bag: 2,750 yen

Logo Apron: 3,300 yen 

So whether you’re feeling hungry for food or fashion, check out the PUNYUS x Saizeriya collaboration, which can be ordered from the PUNYUS website.

Source: PR Times

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© SoraNews24

©2022 GPlusMedia Inc.

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I like Saizeriya but I dont wanna be mistaken for a staff on the streets lol

Besides, Ive seen 1 or 2 videos of Naomi Watanabe dancing frantically, how come she never loses weight?

3 ( +7 / -4 )

To be available in sizes XXXL only?

-4 ( +2 / -6 )

I wonder if there are enough fans of the big girl for this to just break even?

-2 ( +4 / -6 )

I like saizeriya occasionally. It's cheap. The food isn't great but it's not terrible. Still, I wouldn't pay 8,000 yen for a sweatshirt to be a walking advertisment.

4 ( +6 / -2 )

Complete with the two stick-thin token gaijin models.

Watanabe should not be doing any ads related to food. What sort of message is that giving to everyone?

0 ( +4 / -4 )

I suppose if you go to Saizeriya you can just order from the menu by pointing to your shirt.

3 ( +4 / -1 )

Why would anyone pay to be a walking advert? It doesn't make sense.

I'm no fashionista, but you'd have to pay me very good money to walk around wearing any of this gear.

Advertising material should be given out gratis, not marketed.

2 ( +4 / -2 )

Is Watanabe going to get any bigger (in size, that is)?

-3 ( +3 / -6 )

No stranger than buying expensive underpants with another mans name on them I suppose.

0 ( +1 / -1 )

I don’t see this “fashion” catching on.

-1 ( +2 / -3 )

(Disappointing.) -nCheered for Naomi when she announced here Mar 3 she was moving to NY to pursue creative outlets in “international and English language” entertainment & fashion. This is the best she’s come up with?

0 ( +3 / -3 )

I only discovered Sizeriya last time I was in Japan in 2019. Cheap but cheerful, we thought, and great if you’re a bit tired and just want to eat somewhere with no fuss. But the gear? I think not.

2 ( +3 / -1 )

I might go to Seizeria once or twice a year. When I do, I always get the Karami Chicken!! Its oishii!

1 ( +2 / -1 )

Seen too much of this lady. Her annoying 'food panda' ads on youtube I get every damn time have made me want to avoid anything to do with her.

6 ( +7 / -1 )

Obesity should not be praised.

The clothes are horrible designs but fit her shape corpulently.

Smart business woman though. Same as Matsuko. Brilliant people get my respect.

-3 ( +5 / -8 )

So she hasn't broke the US comedy market yet? Quite a lot of competition in the fat and annoying genre.

4 ( +7 / -3 )

Oh my. Totally agree. She is not funny in Japanese unless you like slap stick Japanese style, and her American simple debut was non-laughable.

Mr KiplingToday 07:03 pm JST

So she hasn't broke the US comedy market yet? Quite a lot of competition in the fat and annoying genre.

-1 ( +3 / -4 )

No stranger than buying expensive underpants with another mans name on them I suppose.

Only a select few get to see those, though.

0 ( +0 / -0 )

Seen too much of this lady. Her annoying 'food panda' ads on youtube I get every damn time have made me want to avoid anything to do with her.

Funny, I've never seen those. Power of Attraction perhaps?

-1 ( +0 / -1 )

So much hate in the childish anti-bigsize comments..

She is beautiful, like it or not..


Now we know what your type is....

0 ( +3 / -3 )


But get these in Cocoichi Curry colors and then maybe we can talk.

0 ( +1 / -1 )

Speaking of childish comments and hypocrisy, fat shaming seems “rude” don’t you think?? @Kentarogaijin 1:10am: “Who??, Pathetic amerifat showbiz..” - Despite living in NYC, Naomi Watanabe is Japanese and was already ‘plus size’ before she moved to America. - “childish anti-bigsize comments..

0 ( +0 / -0 )

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