lifestyle

New fashion brand for large-breasted women smashes crowdfunding goal

18 Comments
By Casey Baseel, RocketNews24

Last week, Feast, Japan’s most prominent provider of lingerie for women with petite busts, rolled out its latest line of intimate apparel. Meanwhile, on the opposite end of the spectrum, Heart Closet, a newly formed fashion brand dedicated to serving the needs of large-breasted women, flew far past its capital-raising goal on Japanese crowdfunding site EnjiNE.

Heart Closet’s director Mizuki Kurosawa says she was inspired to launch the project by her years of struggling to find clothing that would properly fit her H-cup chest. As with many amply endowed women, Kurosawa says that commercially available options that fit her shoulders and waist would often be too snug to properly button, or not have enough material to properly cover her navel. On the other hand, larger sizes that accommodated her chest would be unfashionably baggy on the rest of her body.

Heart Closet aims to solve these problems by tailoring its clothing to a more top-heavy frame. As highlighted in the photo below, extra material is used in the chest area to provide comfort and a neat, tidy look.

Other clever design elements include a pair of inner buttons that keep the shirt’s opening from wrinkling, plus shirts being cut longer in the front, so as to keep the wearer’s belly button covered or the garment tucked in.

Along with a button-up shirt, Heart Closet is also offering a jacket, which is also cut to flatter a large-breasted figure.

The project was seeking a modest 300,000 yen to fund the development and production of an initial batch of shirts and jackets. As of this writing, though, it’s raised over 1,580,000 yen, more than five times its target, and the campaign still has 33 days to go.

If you’d like to have a few items from Heart Closet hanging in your closet, its crowdfunding page can be found here, with reward tiers including a shirt starting at 12,500 yen, and those with jackets from 25,000 yen.

Source: Hachima Kiko

Read more stories from RocketNews24. -- Japanese net users baffled by “business shirt underpants” -- The most eye-popping Pokémon shirts we’ve ever seen -- Japanese fashion mag’s bust augmenting technique: button your shirt wrong

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18 Comments
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Hmmm.....What's sad is that I know quite a few well endowed Japanese women who are embarrassed to have large breasts and some who get teased and bullied by co-workers and "friends" alike.

They should be proud of what they were blessed with, and that goes for large and small alike!

If you’d like to have a few items from Heart Closet hanging in your closet, its crowdfunding page can be found here, with reward tiers including a shirt starting at 12,500 yen, and those with jackets from 25,000 yen.

Getting some kickback for the advert?

1 ( +4 / -3 )

Mizuki Kurosawa says she was inspired to launch the project by her years of struggling to find clothing that would properly fit her H-cup chest

"The horror, the horror"

0 ( +3 / -3 )

suprised no-one has thought of this before...

4 ( +5 / -1 )

Wow, what a mind blowing concept. Put up a site with a bunch of big breasted women busting out of their shirts and ask for money to help solve this horrible problem.

https://en-jine.com/projects/heartcloset

1 ( +6 / -5 )

'Japanese girls must be punished for having big boobs'. Now, you don't punish anyone, Japanese or otherwise, for having big boobs. If anything, they should be rewarded.

5 ( +8 / -3 )

nostromoJUL. 09, 2016 - 07:50AM JST suprised no-one has thought of this before...

Japanese clothiers seem very reluctant to consider the possibility that anyone outside of a tight range of "Japanese" body shapes exist - even when Japanese people frequently have bodies outside those ranges.

3 ( +5 / -2 )

Well, it helps that the model used is not exactly bad looking either.... I would be almost inclined to chip in.

5 ( +5 / -0 )

@Yubaru

Mock embarassment perhaps? I don't know anyone who's actually ashamed of their large knockers ( unless they are freaky big ).

1 ( +2 / -1 )

Large breasts are just absolutely fantastic, so what I am worried about is any attempt by this clothing line to somehow cover them up or disguise them or suppress them.

That would be unacceptable.

3 ( +6 / -3 )

Large breasts are just absolutely fantastic,

I think we should take this on a case-by-case basis. Certainly not ALL large breasts are fantastic.

2 ( +5 / -3 )

thepersoniamnowJUL. 09, 2016 - 03:11PM JST I don't know anyone who's actually ashamed of their large knockers ( unless they are freaky big ).

Really? Do you actually communicate with that many women about it? I've known women who have deep complexes about having large breasts. Aside from the back pain and issues related to extra support needed, they have problems with guys fixating on their body parts.

Given that research shows that men with regressive views of women tend to be particularly drawn towards women with large breasts, there's quite a lot of cause for women with amble busts to view their bounty ambiguously.

0 ( +3 / -3 )

I wish Mizuki the very breast of luck. Sounds like she's juggled her options, racked up a profit, and will no doubt milk customers for all they're worth. Anybody care to tit in?

1 ( +2 / -1 )

People must admit and be proud of who they are and how they were born. There is no reason to be ashamed big or small or normal sized. We are all human and decency and respect for the person whom nature chose to be what they are and who they are ignore the idiots whom are nothing but imbeciles who attack a person on whom they are and what they are No shame on who you are!

0 ( +0 / -0 )

It's probably just me, but the company logo looks very suspect.

0 ( +1 / -1 )

It's probably just me, but the company logo looks very suspect.

LOL

0 ( +1 / -1 )

Sadly, my wife will not really be needing their services.....

0 ( +0 / -0 )

Quality trumps quantity, but quantity is tough competition. It's all good IMO.

0 ( +0 / -0 )

An undervalued clothing starved section of J society. May you feast your eyes on new fashions.

0 ( +0 / -0 )

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