lifestyle

New women-only gym in Tokyo offers free all-you-can-eat donuts and other sweets to members

21 Comments
By Casey Baseel, SoraNews24

Forza Fitness Studio Gran is a new gym that just opened up in Tokyo, and it boasts a couple of unique features. It’s got a convenient location in the downtown Ikebukuro neighborhood, offers a variety of personal trainer programs, and focuses primarily on simple but effective dumbbell and barbell exercises.

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Of course, you could probably find other fitness centers that fit that description. Where Forza Fitness Studio Gran is completely unique, though, is that it’s the only gym we’ve ever heard of that supplies desserts for its members.

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And no, these aren’t those dreaded “healthy” desserts that fall into that pointless category where they’re still not as good for you as a salad, and don’t really taste any better than a bowl of veggies. These are bona fide sweets, purchased from popular Tokyo confectioners. Then there’s the even bigger shocker: not only does Forza Fitness Studio Gran (which is open to female customers only) offer the sweets to members entirely for free, but they’re all you can eat!

However, this isn’t a devious plan by Gran to keep undo the effects of customers’ workouts, keeping them plump and thus in perpetual need of a place to burn off empty calories. It’s actually an acknowledgment that constantly maintaining an entirely healthy diet is beyond the willpower of most people, and that honestly even a healthy diet can allow for occasional indulgences. The key is to not give in to temptation every time it strikes, and so Gran only offers the sweets once a week, on Wednesdays, when it hosts a cheat day for members.

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Of course, not everyone is convinced about the effectiveness of having a designated cheat day in your diet, but it’s by no means an uncommon way of thinking, and Gran’s pragmatic attitude just might be brilliant. After all, if your customers are going to treat themselves to some sweets once a week anyway, isn’t it better if they come to the gym to get those sweets? After all, if you go to a cafe to satisfy your sweet tooth, it’s not like you’re going to work up a sweat in the process, but if you’ve already come to the gym and checked in to get your donut, cake, or whatever that day’s snacks are, maybe you’ll sneak in a workout too while you’re there.

Related: Forza Fitness Studio Gran

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© SoraNews24

©2019 GPlusMedia Inc.

21 Comments
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In the US, somebody would sue the gym. Seriously.

10 ( +11 / -1 )

Haha that's like having an open bar at AA meetings.

8 ( +8 / -0 )

In my life, every day is a cheat day.

2 ( +2 / -0 )

lol...I totally agree with you Kniknaknokkaer...this gym is a joke...it totally defeats its purpose xP

0 ( +3 / -3 )

It shows that whoever runs the gym is ignorant about health and fitness and undermining her customers.

2 ( +5 / -3 )

In the US, somebody would sue the gym. Seriously.

Har!

In my life, every day is a cheat day.

Har!

It shows that whoever runs the gym is ignorant about health and fitness and undermining her customers.

Hey, there's not not only physical health you know, there's mental health, and donuts go a long way to supporting mental health. Like chocolate! I commend this gym, they've got it all covered!

1 ( +2 / -1 )

On my cheat days I eat nails and drink vinegar!

0 ( +1 / -1 )

I've crunched the numbers.

The 20 mini donuts from Krispy Kreme sell for ¥2000 per box. To breakeven on the ¥15,000 gym membership you'll need to eat at least 150 per month. The calorie counts for the mini donuts range between 141-146 each. That works out to about 21,150 calories. You lose 100g for every 770 calories you burn. That means by the end of the month you should gain around 2.7 kilograms (6 lbs).

2 ( +2 / -0 )

Very clever!! That is a way to keep the customers coming back. Thin them down, then fatten them up, repeat.

6 ( +6 / -0 )

Women's gym? I see men in the background.

2 ( +2 / -0 )

@M3M3M3

nice! very nice! though I'd be surprised if those things have only 140-something calories. also surprised a box of 20 costs only ¥2000..... though that sort of thing being completely out of my experience, I'll take your word. in any case, amazing to me that people want to put those things IN them.....

4 ( +4 / -0 )

.this gym is a joke...it totally defeats its purpose xP

It shows that whoever runs the gym is ignorant about health and fitness and undermining her customers.

but perhaps a marketing genius - it definitely got people talking about the place! and then perhaps some will sign up!

0 ( +0 / -0 )

M3M3M3: "I've crunched the numbers."

Party pooper! lol

1 ( +1 / -0 )

I need a donut to calm down. The new trend in Tokyo is that you have to reserve a bench or squat rack for 30 minutes because Ghosh forbid you have to interact or share with someone. So my workouts are now crap and irritating. I have to wait 30 minutes for a pencilneck to squat a broomstick as he stands around tapping the iPhone. This has prompted me to embark on street workout more and more.

0 ( +0 / -0 )

TIJToday  08:32 am JST

In the US, somebody would sue the gym. Seriously.

There is a U.S. chain of gyms called Planet Fitness which gives out free candy -- not just on Wednesdays, but every day, from what I hear.

As far as I know, it hasn't been sued for doing so.

0 ( +0 / -0 )

The key is to not give in to temptation every time it strikes, and so Gran only offers the sweets once a week, on Wednesdays, when it hosts a cheat day for members.

Unthinkable in the west (esp 'fat' nations) but if there is one country where this could work then it's japan. From my experience, Asians (esp J women) don't really have much of a sweet tooth & are much more disciplined/strong-willed re diet, healthy eating etc than us westerners (how many times have i heard Asians say that tim tams, mars bars etc were too sweet).

Don't think many j women would go to the gym to binge on free donuts (would probably feel guilty about eating one).

-2 ( +0 / -2 )

A women only gym eh

Imagine the outrage if someone started up a Man only gym

-1 ( +0 / -1 )

Dunno if this will actually get punters, but it's a sure-fire winner in how to play Sora News and social media.

0 ( +0 / -0 )

Ha, a women only gym is so discriminatory. Why can't men and women coexist in peace and harmony?

0 ( +1 / -1 )

It also affects my mental health that i as a man am denied access to free donuts once per week.

1 ( +2 / -1 )

All the workers and owner should be female as well, otherwise it's heartbreaking for the husbands of the female members.

So the real donuts are the female members.

-1 ( +0 / -1 )

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