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anan issue 2164, annual sex health guide featuring Kei Tanaka on the cover
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Porn for women in Japan: The adult entertainment world isn’t just made for a male gaze

25 Comments
By Hilary Keyes

People all over the world have physical needs, and sometimes the easiest means of taking care of those needs is helped by watching adult entertainment. Japan is no exception to that, although when it comes to entertainment for Japanese women, things are a little different.

Brace yourselves: we are about to dive into the culture of porn for women in Japan.

What does JAV stand for?

AV simply stands for adult videos (JAV—Japanese adult videos) and is part of the wider pornography industry in Japan, which includes online content, books, magazines, and clubs of varying types. As of the time of writing, there are nearly 50,000 hits for "Japanese" alone on Pornhub, and there are scores of subtypes to that category.

One of the most well-known aspects of AV in Japan is the use of a mosaic filter to cover private parts. Until the mid-nineties, it was illegal to show pubic hair in lawfully produced porn of any type. After that, the law was reinterpreted to require blurring of all private parts during sexual contact—including oral, anal, or vaginal intercourse.

The vast majority of AV produced in Japan are for male consumption, but there’s been a growing trend towards movies for women in recent years.

As well they should. According to past surveys in anan, 94% of Japanese women aged 18-40 “take time for themselves” from two to three times a week, and “sometimes more if their partner isn’t doing the job” (M, Japanese woman). 

What options do women have?

Sex sells—though how it’s used varies widely in Japan. On the one hand, men can easily walk into any convenience store or bookstore and find magazines with scantily clad real and anime women gazing back at them, when finding the same materials for women can take some work.

The main impetus behind the women’s AV industry stemmed from anan magazine, which releases an annual sexual health guide. These guides are packed with survey results on sex, love, and romance, guides to improving techniques for male and female partners, and a free DVD of clips of recent, popular videos for women.

Of course, these editions fly off the shelves for another reason: their covers feature one of the currently trending Japanese talents in rather risque poses. Often these photoshoots include a female partner, and last year was another first—that edition featured a Western female partner.

Click here to read more.

© Savvy Tokyo

©2020 GPlusMedia Inc.

25 Comments
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Just more exploitation and objectification of the human body.

-8 ( +7 / -15 )

sexless society. welcome to JAPAN

3 ( +7 / -4 )

10 to 1 that guy with the shaved body is gay.

3 ( +14 / -11 )

all this talk of Japanese women being prudish and sexless... hmmmm... im yet to experience that!!

5 ( +12 / -7 )

Disgusting.

-14 ( +4 / -18 )

Often these photoshoots include a female partner, and last year was another first—that edition featured a Western female partner.

How far behind (pun intended) the times can you be?

4 ( +4 / -0 )

In my younger days, I definitely experienced a lot of women who were interested in sex, so it is correct to say that an interest in sex is not just a male thing. What I do not have any experience with is women being interested in porn. Not saying it doesn't happen, but have never seen it happening, or heard about it. I guess we need to hear from more women about this subject.

Aw, to be young again......

4 ( +5 / -1 )

If women want to watch porn & have more geared to their likes I say go for it, no big deal.

But most know that men are MUCH more stimulated by the visual aspects than women so not really surprising if women are less interested.

The big advantage women have is for them having sex is very easy, but very hard for men, that is a big reason porn is much more popular with guys

1 ( +5 / -4 )

In America there is 'Playgirl' magazine and similar rags. And there's the Chippendales revue and all that stupid stuff - just for them.

No matter who it's for or how you slice it, porn is stupid. Stupid on the part of who poses for it, and stupid on the part of who gets into it.

-6 ( +1 / -7 )

No matter who it's for or how you slice it, porn is stupid. Stupid on the part of who poses for it, and stupid on the part of who gets into it.

A lot of things are stupid, but we do then anyway.

1 ( +2 / -1 )

The big advantage women have is for them having sex is very easy, but very hard for men, that is a big reason porn is much more popular with guys

It's only "easy" for women if they are not choosy. For evolutionary reasons, women tend to be more choosy given the potentially permanent impact of copulation.

But there is no reason to suggest that this is why women consume less porn.

0 ( +2 / -2 )

But I thought the modern J-woman was more focused on career and friends than sex life.

-1 ( +0 / -1 )

To say porn is "stupid" is entirely missing the point, since basic human sexual response has nothing to do with intelligence. Porn satisfies a need for many people, and it's dismissive of that need and reductive of the complexity of why people use it to call it "stupid".

Women's porn has to be made by women, or it won't appeal. In the 1970s Cosmopolitan magazine started a series of nude male centrefolds, one of them featuring Burt Reynolds. They didn't last long - women weren't that interested.

94% of Japanese women aged 18-40 “take time for themselves” from two to three times a week, and “sometimes more if their partner isn’t doing the job” (M, Japanese woman).

Maybe the people commenting here about Japanese women being sexless or just not interested don't know what "taking time for themselves" means.

1 ( +2 / -1 )

@Big Yen

Shopping, right? ; )

2 ( +2 / -0 )

lucabrasi:

Of course! Never underestimate the benefits of a really good few hours of shopping...

1 ( +1 / -0 )

“take time for themselves”

That's one of the better euphemisms I've heard for spanking the monkey. Very delicate.

3 ( +3 / -0 )

all this talk of Japanese women being prudish and sexless... hmmmm... im yet to experience that!!

wait til marriage and kids.

5 ( +5 / -0 )

Just more exploitation and objectification of the human body.

Comments like this are rarely made by people who are less than 50 kilograms overweight.

Just sayin'

2 ( +3 / -1 )

What I do not have any experience with is women being interested in porn. Not saying it doesn't happen, but have never seen it happening, or heard about it. I guess we need to hear from more women about this subject.

I'm middle aged, and women weren't so much into porn in my generation either. But watching porn is quite commen amongst the women of the current day.

0 ( +0 / -0 )

Comments like this are rarely made by people who are less than 50 kilograms overweight.

I don't know if that's true.

But I do know I've always kind of liked it when women have objectified my body. I've put a lifetime into developing it.

1 ( +2 / -1 )

How about not doubling down on hedonism and move away from promoting pornography? Tobacco is addictive. So is porn.

With every photo, dopamine is released, and with more pornography, like Internet porn and its endless images, bursts of dopamine are released. As time goes on, pornography users need more and more photos to get the same feeling.

Ultimately unsatisfying.

Unlike sex in its proper abode. The most satisfying sex ever is found between a man and a woman in a committed relationship, marriage, truly and selflessly become one. Every other sex act is a piece of vulgarity in comparison. Some piece of offal lying in the lowest pipe in the sewer.

-4 ( +2 / -6 )

indigoApr. 21  08:20 am JST

sexless society. welcome to Japan.

I guess most of us foreigners are a cut above the rest.

0 ( +0 / -0 )

all this talk of Japanese women being prudish and sexless... hmmmm... im yet to experience that!!

I take it you are not married to a Japanese woman?

0 ( +0 / -0 )

10 to 1 that guy with the shaved body is gay.

That's why he's pictured here in an intimate situation with a female - because he's gay, haha, lol.

-1 ( +0 / -1 )

Strangerland I'm middle aged, and women weren't so much into porn in my generation either. But watching porn is quite commen amongst the women of the current day.

Horse hockey. My own mother told me there's been dumb 'boyfriend talk', 'nurses sharing stories', woman's locker room stories, and when I was in the Navy the women personnel gabbed all the time about the men they meet and see.

Maybe it's different in Japan but this is what I've observed - esp. in America. 

Sexual attraction is one thing but people of both genders get stupid with it.

1 ( +1 / -0 )

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