A model is prepped backstage before the Namilia fashion show at Pier 59 Studios during NYFW Fall/Winter 2020 on Sunday in New York. Photo: Charles Sykes/Invision/AP
lifestyle

Pornhub stars walk runway at Namilia's fashion show

15 Comments
By KELLI KENNEDY

Fashion label Namilia deconstructed Asian stereotypes in the porn industry, empowering the demure, submissive woman with bold dominatrix looks worn exclusively by Asian models at Sunday's show, including several Pornhub actors.

The Herotica collection shown during New York Fashion Week deconstructed the traditional, buttoned-up Chinese dress. The gown kept the same silhouette but was done in dominatrix leather with a hand-embroidered electric blue dragon snaking across the front.

Another look featured the same traditional dress on one side of the model, but the other side was stripped down to black leather dominatrix garb.

A short, colorful look folded elaborately around the collar into a Chinese takeout box, complete with long, dripping. crystal ramen noodles and pieces of shrimp with words about male genitalia.

Namilia's message is clear. Women like sex as much as men but are often shamed for it. Porn is typically seen as a man's thing, “but women are also interested in porn and sex, but we were just excluded in the past," said one of the designers, Emilia Pfohl.

The brand reached out to porn stars to help them reframe that narrative.

“I don't think motherhood and sexuality are mutually exclusive at all," said Pornhub brand ambassador Asa Akira, a 35-year-old college graduate whose been in the business for a dozen years and gave birth to a son last year.

She walked the show wearing a sexy, black kimono-style bodysuit. When she unfurled her arms, fabric hung dramatically to the floor with a reference to wrecking male genitalia.

Nothing is off limits for the Berlin-based brand, composed of Pfohl and Nan Li, who met in design school. Their first collection, whose title can't be repeated, featured vagina- empowering references to pop idols including Nicki Minaj, Rihanna and Miley Cyrus.

Paris Hilton opened their show in 2018, and last year's show featured holograms of a crying Leonardo DiCaprio and Justin Bieber prints photo-edited onto Jesus’ body.

Celebrities including Jennifer Lopez, Billie Eilish, Lizzo, Rihanna, Cardi B and Ellie Goulding have all worn the brand.

On Sunday, several looks turned models into Transformers, with oversize, clawlike arms inscribed with sexually empowering words. A sculptural neon-green and black look included a riff on the Louis Vuitton pattern, but with dollar signs and male genitalia and large, insect-style wings coming out the back. The designers said it was their take on the Victoria's Secret angel wings, in a way that less objectified women.

The schoolgirl uniform was also turned on its head, with a pink and white monogram on a pleated leather skirt.

“When is something part of fashion, what's high culture, what's low culture, what's profane, what's not? And we wanted to take porn into a new context to kind of normalize sex work, prostitution, pornography and put it in a fashion show context, so there's not as much shame and taboo," Li said during a backstage interview.

Their designs are heavily inspired by pop culture, "looking from the outside at American culture" to create “a revolutionary new feminist youth culture," said Li, who freelanced for Kanye West's brand Yeezy in the past.

Several streetwear looks included edgy motorcycle race suits in feminine pinks, and sweatshirts with the Pornhub and Herotica label. The brands were also printed on a stylish black velour tracksuit.

“My scariest thing before I became a porn star was that people judge me and also fear of what my mom would think," said Marica Hase, a 38-year-old from Japan who also walked in the show. “I love porn. I'm a little bit of a naughty girl."

© Copyright 2020 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

©2020 GPlusMedia Inc.


15 Comments
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Soon to be JT's most read article of the day.

10 ( +10 / -0 )

Also the one most likely to get JT blocked on the most work computers.

1 ( +1 / -0 )

Forget the article. The pictures.

1 ( +1 / -0 )

Don’t like the clothes, don’t like the make up, but I do know about Asa Akira and Marica Hase. From a friend, of course.

6 ( +6 / -0 )

 “I love porn. I'm a little bit of a naughty girl." Porn is typically seen as a man's thing, “but women are also interested in porn and sex, but we were just excluded in the past," said one of the designers, Emilia Pfohl.

The difference being that men are willing to spend gobs of money on porn, while women tend to receive money for porn. Any porn producer who hopes to make money selling to women is going after a very niche market - men buy more porn in a day than women do in a year.

2 ( +2 / -0 )

The difference being that men are willing to spend gobs of money on porn, while women tend to receive money for porn. Any porn producer who hopes to make money selling to women is going after a very niche market - men buy more porn in a day than women do in a year.

I've read that women are more likely to pay for porn than men. And women are known to watch more porn than men (USA). But I couldn't find an actual breakdown of how much women spend on porn compared to men. I'm open to your quote being accurate, but do you have something to support it?

0 ( +0 / -0 )

Pornhub has "stars"??  And Namilia are what exactly?  All a bit mystifying.

0 ( +1 / -1 )

Meh. Not really stunners any of them. I looked anyway though

0 ( +1 / -1 )

The last 4 paragraphs of this article are just pure hot air.

Who knew that Pornhub had stars?  I thought it was the free website of choice for fans of Onan.  And choosing all Asian "models" could kind of be seen as doing the opposite of "empowering" them.

As for this:

When she unfurled her arms, fabric hung dramatically to the floor with a reference to wrecking male genitalia.

Sounds absolutely DIVINE.

0 ( +1 / -1 )

Fashion label Namilia deconstructed Asian stereotypes in the porn industry, empowering the demure, submissive woman with bold dominatrix looks worn exclusively by Asian models at Sunday's show, including several Pornhub actors.

Looking at asian women wearing sexy anime and manga like costumes! That doesn't look like breaking down stereotypes. That looks like most ComicCon conventions! I can see the same at the Deca bar in Shinjuku or Department H in Uguisudani!

It just seems like aging pornstars are trying to get new revenue streams! Free porn websites like pornhub are siphoning funds from performers and the movie companies.

Nothing more, nothing less!

0 ( +1 / -1 )

Maybe it doesn't seem unique because many of live in an asian country that is synonymous with some unusual fetishes!

1 ( +1 / -0 )

Disgusting and unnecessary.

-4 ( +1 / -5 )

The difference being that men are willing to spend gobs of money on porn

Not so sure about that. There are petabytes of free internet porn, but guess who bought 50 million copies of 50 Shades.

1 ( +1 / -0 )

The feminists must have mixed feelings. Female autonomy good, but sex for money exploitation.

1 ( +1 / -0 )

For the ignorants, Asa Akira and Marica Hase are big stars in the business. Or at least that’s what my friend tells me

2 ( +2 / -0 )

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