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There are three common types of weddings in Japan: a “paper” wedding, where you just sign the relevant documents and you’re good to go; a traditional Japanese wedding at a Shinto shrine, and the recently more common Western-style ceremonies held at pseudo-wedding chapels with “foreign priests” who may or may not be English teachers moonlighting for the occasion. No matter which type of wedding it is though, for some reason many of them take place not in the season of love (supposedly, February), but in the season of rain — June.
Popularized in Japan after the 1948 movie of the same name, “June bride” is a term that you’ll often see in Japanese manga, anime, TV dramas, Instagram, and of course all wedding-related businesses. As soon as June kicks in, you’ll suddenly start noticing a boost in wedding promotions, special photo plans and other related festivities — along with of course, a wedding after wedding you may be invited to if you live here. I can personally name about six Japanese friends offhand that have gotten married in June.
Though there isn’t a single, concrete reason for the longevity of this tradition, there are some interpretations that different generations of women ascribe to the persistence of the June bride image in Japan. Here are some of them.
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2 Comments
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commanteer
I wonder if the author did any research at all. June is one of the less-busy months for weddings in Japan.
pacint
June Bride comes from Juno(roman goddess of marriage).
Not related to a specific month, there was a recent special about it and the meaning of Honeymoon.