Rejoice, fashion-challenged men! Now you can have a hottie stylist dress you

By Jessica Ocheltree

A new online service called Bemool has just been launched in Japan targeted at men who don’t know how to dress themselves. For a meager service fee of 5,000 yen, a stylish and pretty expert will go out and buy some outfits for you, something that is no doubt a god-send for shopping-averse–hell, going-out-in-public-averse–net denizens.

These lovely young ladies, who draw their fashion expertise from modeling, working in the apparel industry, attending design schools, and the like, consult with clients on a one-to-one basis in order to purchase clothes that match their individual style and fashion aspirations. Users stipulate how much money they would like to spend, from 20,000 to 300,000 yen and then answer a questionnaire on the website about how often they go clothes shopping and the look they are going for. About 2 weeks later, they receive a package containing their new duds.

Users can pick a stylist from the 9 profiles on the site and send them out to choose clothes and coordinate outfits on their behalf. The stylist will even include a note in their own handwriting explaining which items go together and giving other fashion advice. Currently, Bemool is limiting the number of users to just 100 to ensure this individualized attention.

And, gentlemen, lest you think this kind of service is below your fashion abilities, be warned that according to a survey Bemool conducted, 74% of women report being disappointed in their man’s choice of attire. Perhaps you better snatch up one of those 100 spots before it’s too late.

Via IT Media News

© RocketNews24

©2021 GPlusMedia Inc.

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I am what I am, I'm Popeye the Sailor Man!

-2 ( +0 / -2 )

Fashion is for insecure people, those who want to make up for lack of physical appearance, or people with low intellect. Not to be confused with dressing appropriately and moderately.

-1 ( +1 / -2 )

Men can't cook, clean, or dress themselves, and must rely on the helpful hints of young women who appear to have itchy headlice. It's a sad state of affairs. I'm hungry now... who can I call? Sigh..

0 ( +0 / -0 )

Frungy, wow, I think you are the most high maintenance person I've ever heard of.

0 ( +0 / -0 )

I think Japanese guys are the best dressers in the world actually. They seem to spend a lot of time on their appearance. I just wish they wouldn't trim their eyebrows so much. Why do they do that?!! Looks so...

-3 ( +0 / -3 )

Yum. As long as I can join her on the shopping trip!

0 ( +0 / -0 )

What does "BEMOOL" mean? Can't even say it in En or Jpns...Rhymes with "drool", so really a hideous choice. Interesting idea, but I can't see anyone wanting to Be Mool...

1 ( +1 / -0 )

And that, is capitalism. Competitive markets, where there is demand. Evil, isn't it?

What are you talking about.

0 ( +0 / -0 )

Clothing is just an outward expression of an inward attitude. I've seen guys who just radiated confidence and could have pulled off rocking up at a business meeting wearing a speedo and a top hat. By the same token I've seen slouch-backed cringers who wore lovely tailored suits from Hong Kong and made the suit look shabby by association.

Personally my rules are simple:

Anything below the waist is black (socks, shoes, underwear, belt, etc) Don't be cheap - buy good quality and it'll last longer and you'll look good while wearing it Don't buy anything with a brand name more visible than a small monogram... I am NOT a walking billboard! Get it tailored!!! - It costs a little extra but it's worth the money, especially if you're not the "standard" Japanese shape Simple and elegant - Don't get too complicated. The clothes are meant to accentuate your best features, not distract from them. You don't want someone to remember your fantastic tie and forget you. Don't overdress.

... as for these ladies... they break rule 4 - nothing is tailored and so it is therefore inferior. And don't assume they're getting it right from measurements, most guys don't have a clue how to measure themselves and tend to lie even worse than women about the results if they think there's a cute girl reading the results.

-2 ( +1 / -3 )

This service just asks you questions on your style, budget, etc and promise to send clothes by mail. Disappointing.. I guess only men with no common sense can use this...

0 ( +0 / -0 )

fashion is expression on how you feel, so you feel lazy then wear your lazy clothes! ^o^/ don't waste money!

-1 ( +0 / -1 )

who cares what u wear! (-_- #) lol

1 ( +1 / -0 )

Someone will start a competing service: have gay guys dress you.

And that, is capitalism. Competitive markets, where there is demand.

Evil, isn't it?

-2 ( +0 / -2 )

If you are going on a hot date, you can always ask a female acquaintance for an opinion if there's one handy. Of course, I dress immaculately all the time so I don;t require this kind of assistance (99% of the time I choose functional and I hate dressing up). Seriusly though, for a more formal thing, a woman's advice can be helpful.

I like to compliment women on how they look. Call me old-fashioned. Most of them take it the right way. Occasionally I might suggest a change in style, surprisngly enough a lot of women like to hear what men think too.

0 ( +1 / -1 )

Japanese women's trends change largely from year to year, though there haven't been any major changes since hte knee-high stockings of two years ago. This year's trend of the half smock, have long shirt/dress haven't flown well at all. Trusting a Japanese woman to tell you what looks stylish for that much money you may as well just wipe your butt with the 5000 yen and flush it down the toilet, because that may well be the trend by the time you do.

I apologize to those out there that think they have style expertise -- the jeans tucked into the cowboy boots worked for a couple of years -- but instead of listening to what 'expert' says if you're going to buy into such a lame service, just ask the person you are with. It's all subjective to begin with.

Here's a better idea. Forget about what a bunch or tarts or 'herbivors' say and be comfortable with yourself. Anyone who donnes the latest trend trying to please others has already failed.

2 ( +2 / -0 )

Based on how the local women dress, they certainly won't be much help to the guys. Sun dresses with printed tops, plaids AND stripes.... They're just as bad as the guys.

Japanese girls look great in whatever they wear, and I've seen some weird outfits on my travels. Personal opinion of course.

My ex once bought me a polo shirt... I wore it out of respect, lol

1 ( +3 / -2 )

To " re-dress " someone, one has to " un-dress " that someone first. If the site is honest about who's going to do the dressing , then it's a great idea.

0 ( +0 / -0 )

I was wondering if the typical male Talento on television are get a stylist, or do they just get dressed in the dark. Where do they get some of those crazy outfits?

0 ( +1 / -1 )

Users stipulate how much money they would like to spend, from 20 to 300,000 yen and then answer a questionnaire on the website about how often they go clothes shopping and the look they are going for

Is "frumpy oyaji" a look?

Also, I wonder what they fix you up with for 20 yen.

2 ( +2 / -0 )

Someone will start a competing service: have gay guys dress you.

6 ( +6 / -0 )

SimondB, does your version ever break down or need re-booting?

3 ( +4 / -1 )

Honestly, most men in Tokyo atleast dress much better than women. Offcourse, there are exceptions and weirdos but this service probably more usefull to inaka and suburb folks and not the regular west tokyo city dwellers. That said, as a guy, I would rather a guy get my clothes because yes, women generally have a lousy fashion sense and read too much fashion mags , and no offence there are exceptions everywhere.

1 ( +2 / -1 )

I have one of these "hotties" at home. Checks what I am wearing every morning before I leave or will change the clothes I have got out while I'm in the shower. Even washes and irons my clothes. Initial investment was a little more than Y5000 but in the long run I seem to have done well on this deal.

8 ( +9 / -1 )

Men, please AVOID having a woman dress you at all costs. Perhaps the women mentioned in the article are professionals trained to dress men appropriately, but otherwise, this is usually the worst thing you can do.

If you need help, the BEST advice I have is to go to a good clothier (doesn't have to be top level, but not a cheap place. I'd recommend something like Nortstroms in the States, someplace with a serious men's department). Then, go to the men's accessories area (neck ties, belts, etc) and find an attentive gay sales man (must be gay MALE - don't worry, one or more will be working there). Tell him the look your going for and budget, and he will be a godsend. And no, he will not make you look effeminate. Don't worry about this.

The accessories guy always views an outfit's gestalt, so start there rather that with the suit guy. Also, accessories need the most care in selection, because the quality and coordination of accessories are the first and easiest thing for an observer to notice about your outfit.

So, find the gay male accessories salesperson for a great look for whatever you're going for, business, casual, whatever.

11 ( +11 / -1 )

I wish I lived in Tokyo. I would actually use this service. Fashion and shopping make me cringe. (And I dress horribly)

2 ( +2 / -0 )

Forgot to add she's cute to boot, but cute is skin deep, as is the need for any guy who pays for the service.

1 ( +2 / -1 )

I pity the guys who pay, but have to admire the women who can suck them into believing they need help. Sales is sales.

2 ( +3 / -1 )

Sometimes, life in Japan is like a manga.

9 ( +9 / -0 )

A sucker's play. A good looking babe does not equate to fashion sense, but it does equal revenue for the woman.

2 ( +2 / -0 )

I'll wear what I want thank you very much. I couldn't give a rat's behind what other people think of my clothes.

2 ( +6 / -4 )

Yeah look at a/that photo, and fantasize that a/that girl went out and bought your clothes, including the underwear and socks. Then wear them and feel good about it... Is this a new fetish trend, or am I missing something?

-1 ( +2 / -3 )

I'm reeeeeaaaaaallllllly sure it's the woman whose photo is on the website that's going out buying your clothes for you.. and not some 50 year old baasan. Just like telephone chat lines... can't trust anyone these days.

6 ( +8 / -2 )

What a splendid country.

3 ( +4 / -1 )

The lady in the ad/photo is lovely.

6 ( +6 / -0 )

Based on how the local women dress, they certainly won't be much help to the guys. Sun dresses with printed tops, plaids AND stripes.... They're just as bad as the guys.

-3 ( +6 / -9 )

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