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Public transportation isn’t just a way to get people from one point to another—it’s also provided opportunities for various companies and organizations to promote their goods and services to a diverse audience. In Japan, it’s very common to see paper as well as digital advertisements on trains, whether hanging from the ceiling or paneled alongside the train car’s wall. Soon advertisers will be able to branch out even further to promote products and businesses via taxi car windows thanks to a new service offered by Japanese taxi-hailing app S.RIDE.
Titled “THE TOKYO MOBILITY GALLERY Canvas” or “Canvas” for short, this new digital signage service jumpstarted by S.RIDE will display advertisements on rear door windows of taxi cars. “Canvas” will be the first of its kind in Japan, and will provide an exciting, novel way for businesses to promote themselves.
The main concept behind Canvas is to “anew Tokyo as a gallery,” and S.RIDE taxis will be specifically outfitted with Glascene. Glascene is a special glass produced by major Japanese glass manufacturer, AGC, which digitally projects realistic-looking images. When not displaying an advertisement, Glascene is transparent to the plain eye, but once an S.RIDE taxi picks up its passenger, the installed Glascene will change to reflect an advertisement. For maximum optimization, the S.RIDE app takes GPS data as well as the timing of a taxi request into consideration when deciding what advertisement to display on the arriving taxi’s rear door windows.
S.RIDE will conduct its first test of this novel service in Tokyo with about 100 taxi cars. After this test, the company plans to steadily increase the number of taxis with Canvas, and has final plans to eventually incorporate Canvas into all operating taxi cars.
Canvas will begin its first rollout from June 2021. Folks who work in advertising and are interested in learning more about S.RIDE’s Canvas service can enroll in an info session here taking place on Wednesday, March 31, from 4 p.m. to 5 p.m both online and offline. Though we’re still far from the advanced, futuristic society envisioned by companies such as Mitsubishi, S.RIDE’s Canvas is just one more step of technological advancement in our digitally transforming society.
Info Session Location
Info Session on Using Canvas as a Medium /「Canvas」媒体説明会概要
Address: Akasaka Garden City 18F, Vector Studio, Akasaka 4-15-1, Minato Ward
ベクトルスタジオ(東京都港区赤坂4-15-1 赤坂ガーデンシティ18F)
4 p.m.-5 p.m.
Capped at 200 participants
Source: PR Times
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© SoraNews24
7 Comments
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Robert Cikki
Exactly, we need more ads, more visual and sound polution to what we already have here. The more flashy, the better! With anime sounds, like in TV.
Like there was not enough of ADs, various comercials, campaigns and so on. Even inside the cab it's like a festival of comercials.
This is getting way out of hand over the past years. The situation 30 and 20 years ago was roughly the same here. But then suddenly it spiraled to such absurd level like we are now.
gakinotsukai
Thinking of Carpenter's movie : "They live".
In Japan, you must CONSUME, NOT THINK.
snowymountainhell
More disruptive, visual ‘NOISE’ - like using the just the bold and ‘all caps’ - gets attention but annoys many people ; )
snowymountainhell
We’ve been waiting for Abe’s “Beautiful Country” for many years. We were told all the telephone poles for landlines and fax machines were going to eventually disappear with the advent of cellular, freeing up the landscape. Like many things promised in Japan, ... it never happened.
kurisupisu
Drivers could very well be distracted by these ads on the road, no?
How long will it be for a driver to state that they were distracted by the ads?