Milan, Paris, London, New York and other major fashion cities in the world have their own unique styles. However, in Tokyo, you have so much variety and when you mix this with the rich environment, huge population and ongoing creativity, then it becomes abundantly clear that Tokyo is one of the most striking fashion cities in the world.
In truth, it is very difficult to judge which city is the "best" fashion place in the world because you have so many variables and language issues. Therefore, research may be tainted by geographic and linguistic factors and fashion also depends on individual tastes, influences of culture and other important issues.
However, without a shadow of a doubt, Tokyo is among the crème de la crème. Having visited or resided in other major cities -- for example London, Paris, and a host of other famous cities -- at no time have I witnessed such a vibrant fashion scene as what exists in Tokyo.
Harajuku, Omotesando, Ginza, Shibuya, Shinjuku, Roppongi Hills and Aoyama are more internationally famous and these districts hog the main headlines. But the uniqueness of Tokyo fashion is that in some of the less well known spots like Kichijoji, Jiyugaoka, Nakano, Naka-Meguro, Daikanyama and Shimokitazawa, the fashion scene reflects the style of each area and this is the beauty of Tokyo.
Also, Ebisu, Ikebukuro and Ueno have their supporters and the west side of Ikebukuro is awash with fashion, while the east side is always buzzing. The Lumine shopping complex, for example, is host to many innovative fashion brands.
Aoyama and Omotesando are avant-garde, sophisticated, haute couture and chic places to visit because you have endless exquisite boutiques. The architecture is also part of the image and in these posh districts are the crème de la crème of fashion companies.
In Aoyama, there are stylish and chic fashion companies such as Comme des Garcons, Prada, 10 Corso Como, L’eclaireur, Issey Miyake, Yohji Yamamoto, Artisan, Loveless, Stella McCartney, Marc Jacobs, Bathing Ape, Tsumori Chisato, Diane Von Furstenberg, Undercover, Design Works, Frapbois, and many others like Deuxieme Classe. More diversity can be found in the back streets of Omotesando where you have more independent boutiques and where street style fashion flourishes.
Omotesando is only one station away from Harajuku -- known worldwide for its kawaii culture, cosplay and more casual street fashion. The chic of Omotesando's avant-garde and haute couture overlaps with the natural buzz of Harajuku.
I really love the style and layout of Tracy Reese who has lovely styles and color schemes, and I also like SmackyGlam in Lumine in Ikebukuro, and other parts of Tokyo; both these two distinctive companies blend fashion with extreme care about image and the quality is exquisite.
In Harajuku, Sebastian Masuda, who is the founder of 6%DOKIDOKI, is part of the vibrancy of the Tokyo fashion because his creativity and fashion styles have impacted on the “real underbelly of Harajuku.”
Kawaii culture in Tokyo goes back several decades but this unique style which belongs to Japan continues to develop and modify, and 6%DOKIDOKI is part and parcel of kawaii culture. However, Masuda does not pertain to any single style because he is a creator.
In Shibuya you have a hub of fashion within Shibuya 109 and the vibes of Center Gai and Koen Dori are alive with fashion conscious people. Shibuya is synonymous with high octane fashion and the famous crossing is mega-busy.
Smackyglam is based in Shibuya and you have countless boutiques which include the innovative Candy. Marui, Parco and other leading stores are in Shibuya.
In Shinjuku and Nishi Shinjuku you have major department stores such as Isetan, Keio, Lumine, Marui, Mitsukoshi ALCOTT, Odakyu, Takashimaya and Mylord. Each department store provides quality of the highest and if you are a fashion guru, then you need time to check the ample fashion on show.
The international reputation of Tokyo in the fashion field will continue to grow and be unqiue as long as there are countless areas to visit.© Modern Tokyo Times