What if everyone was texting while walking at Shibuya Crossing?


NTT Docomo, as part of its initiative to prevent accidents from texting While walking and to improve manners, has released the video “What if everyone was texting while walking at Shibuya Crossing?” which is a simulation using computer graphics.

The widespread use of smartphones has resulted in an annual increase in the number of accidents caused by texting while walking, and this has become a social problem that has been widely covered by the media and other sources.

As a part of its activities to increase awareness for preventing texting while walking, Docomo has created a verification computer graphic video of approximately 1,500 people at Shibuya Crossing, which is one of the crossings with the greatest traffic in Japan, as they are texting while walking.

A computer simulation was used for verification in creating the video, and practical conditions such as the height, weight, walking speed, and field of view for both normal walking and text walking of the pedestrians, were incorporated into the program.

© Business Wire

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I liked the break dancer at the end. :-)

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Brilliant!! JR should do one as well.

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