What the color of your car says about you


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I would never ever buy a white car, especially in Japan.

0 ( +4 / -4 )

Auto palettes are designed to create the least resistance in the purchase decision.

In the twenties custom paint meant a designer would work with the client to create the most artistically successful paint schemes ever conceived.

Todays' passing fancy is driven by cost and having the least left over product.

While paint is technically as good as ever, special note here on the research and development from Japan, the color spectrum is dull as last weeks toast. The social dynamism of China supports daring while America's cost necessities suggest there will never again be an era of Dove Grey, Coral, Sea Foam or Turquoise.

-4 ( +0 / -4 )

"What the color of your car says about you"

....just kidding! We just wanted to plug VW cars, and they're almost all white anyway.

..what's that? Article title misleading? here we go:

"Volkswagen research turned up a surprising anomaly, said Scheepers. It found that younger buyers want more sober-colored vehicles—while older consumers go for brighter ones. "

There! The brighter your car, the older you are.

6 ( +6 / -0 )

An article that's actually related to the headline would be appreciated. I'll look forward to it.

In Japan, it seems the vast majority of personal cars are firmly on the grayscale (i.e. white, gray, silver, or black). I wonder what that lack of colour is supposed to say about Japanese drivers. Even the ostentatious supercars I sometimes see around Roppongi and Ginza have relatively muted paint jobs.

5 ( +5 / -0 )

Gunmetal Grey......

0 ( +0 / -0 )

There are a lot of colour choices available in Japan.

But purchase and insurance prices vary between colours, so fancy, bright colours are more expensive.

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Isn't white paint technically considered all colors because it reflects then entire visible spectrum while absorbing none. :-) Or does that make it absent of color.

With nearly 60% of all cars white, black, silver or gray, seems most people just don't want to stand out and actually choose a real color. Picking an uncolored car is probably the safe bet when looking at resale value.

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Many customers in Japan selects color of a car based on re-sale value. The dull colors are more in demand since they tend to fetch higher price then some vivd color that selects owner.

Basically it is in a vicious cycle for Japan. In the 70's Japanese tend to select more colorful cars with the most popular color being yellow.

0 ( +1 / -1 )

Yes, very misleading title.

So, I have a black car... What does that say about me? I don't live in South Africa and I may be sporty? That's 50% correct.

2 ( +2 / -0 )

I have a black car, and it doesn't say anything about me other than I like black cars.

1 ( +1 / -0 )

Wouldn't it be nice if they made a painted car that looked like road dirt but wasn't?

0 ( +0 / -0 )

Seems to me white has been for a long time and still is the most popular color. I would never buy one. What does that say about me? You tell me.

0 ( +1 / -1 )

I bought my car based on practicality and cost... didn't really notice the colour until the next day to be honest. Honda Ice Blue. Nice.

0 ( +0 / -0 )

My last white car was a 1970 Challenger R/T, an identical twin of the car from the old "Vanishing Point" movie. I sold this car (regrettably), and bought a black 1971 Plymouth 'cuda, which, ironically enough, was used in the movie "Phantasm II". I have no favorite color, I have owned a black Mustang, a red GTO, a green Jeep, a gold Suburban, a purple Roadrunner, the only color I haven't yet had has been pink.

-2 ( +0 / -2 )

I've only owned brown, dark blue and white cars. Strangely, white doesn't show dirt as much as brown or dark blue, so my last 3 vehicles have all been white. Plus I'm lazy and don't want to have to constantly wash the car. Living in hot climates matters too. I think it is idiotic to have a dark vehicle here.

I don't own any Apple products and never intend to. The blue vehicle was a Volkswagen. ;) It was nice, tight, sporty, and expensive for a non-luxury car. It also had squeaks in the dash that I couldn't correct after a few yrs. Drove me crazy. My parents had Volkswagens - they had the squeaks too.

0 ( +0 / -0 )

What the color of your car says about you -- ABSOLUTELY NOTHING, actually.

-1 ( +0 / -1 )

Mine says, "ugly but cheap," so I hope it only applies to the car!

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That also applied to vehicle interiors, said Scheepers, with Chinese consumers going for much bolder designs.

Must have been meaning to say tacky but just couldn't think of the word.

Volkswagen research turned up a surprising anomaly, said Scheepers. It found that younger buyers want more sober-colored vehicles—while older consumers go for brighter ones.

That is odd because I usually see the exact opposite.

0 ( +0 / -0 )

I got a grey instead of a black wrx as it saved me 200000 yen-what does that say about me?

0 ( +0 / -0 )

I've never understood the Japanese love of white and silver cars. Uniform and boring.

-1 ( +0 / -1 )

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