If you’ve ever visited Japan and fallen in love with its beauty and culture, prepare to be swept off your feet again with the latest ad campaign from Guess.
Shot by famed Chinese photographer Chen Man, the photos (see below) take us on a journey through cherry blossoms and tea houses, featuring girls with samurai swords and parasols.
From Tokyo to Mount Fuji, the series features Japan’s wild and peaceful landscapes, while paying homage to the country’s traditional roots and modern lifestyle at the same time. The result is two models who come off looking both elegant and bad-ass.
One thought-provoking image stands out for its allusion to gender stereotypes and femininity. When a girl puts down a pole flying pink koinobori carp, traditionally used as a symbol of strength for the Boys’ Day national holiday (now known as Childrens’ Day), you know she’s heralding a new dawn for gender stereotypes.
Another photo featuring dramatic red and black looks, styled by Satoshi Hirata, pays homage to Japan’s long rickshaw tradition, which is still going strong today. The black, shiny rickshaws can be seen at tourist spots with passengers draped in bright red blankets to shield themselves from the cold.
Then there is a hanami picnic under the cherry blossoms. The model’s adoring gaze up into the cherry blossom tree makes the viewer feel like a pretty little bird.
How about the shinkansen bullet train meets samurai steam punk as it passes through rice fields beside Mount Fuji on its way up to Tokyo.
Source: Japaaan Images: Guess Japan
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