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'Memory enhancing gum' now on sale in Japan

By SoraNews24

New from Lotte, the company that brought us gum based on that game with the guy who wore the hat, and uh, cookies like those little gray Australian things with chocolate, comes a gum that is supposed to improve our memory.

It’s called Ha ni Tsukinikui Gum — Kioku Ryoku o Ijisuru Type (Gum which Doesn’t Stick to Teeth — Memory Maintaining Type). Sure, it’s an absurdly long name for something intended for people with memory problems, but you’ll never forget its haunting spearmint flavor…or was it wintergreen?

The gum is available in both stick and pellet type to satiate whatever your initial chewing sensation preference may be. And in addition to being easy on the teeth for those with dentures or platinum grills, each gum is loaded with ginkgo biloba extract, the elements of which are said to help the brain remember stuff.

You’re probably thinking back to your kindergarten biology class’s unit on digestion -- whereby food is mainly absorbed into the body through that those thingies in your gut, but some digestion does occur on your mouth.

So while this gum could have some effect, that company whose name escapes me at the moment says that it should be used in conjunction with a proper diet and exercise regiment to truly help maintain a healthy memory.

It may not be a medical breakthrough in neuroscience, but if you’re a regular gum chewer anyway, it couldn’t hurt to give a little boost to the ‘ol noggin. It’s on sale now for around 140 yen a pack nationwide.

Source: PR Times

Read more stories from SoraNews24.

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-- Lotteria’s new gum-flavored drink — refreshing treat or over-adventurous experiment?

-- The “doya-gao” phenomenon and where you’re most likely to see it

© SoraNews24

©2024 GPlusMedia Inc.

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Great article! I chuckled throughout!

-1 ( +0 / -1 )

Anyway, just to pick nits, the cover says 維持する which means to maintain, as the article says, rather than 'enhance' (in the title) your memory. Sexy stuff, methinks.

-1 ( +0 / -1 )

I could use a case of this stuff.

-1 ( +0 / -1 )

Very cynical about this. That article about the restaurant staffed by sufferers of dementia and alzheimer's was encouraging but this is just a bit nebulous.

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On the pack it says for middle-aged and older people. Ginkgo Biloba is said to have many properties, and I can attest to one or two, but there are contra-indications with certain medicines I believe.

Now, just gotta remember to buy a pack and try it out.

-1 ( +0 / -1 )

The lack of any good consumer watchdog organizations in this country is really depressing, no way would this nonsense be acceptable in most developed countries. Same thing with that stupid "tokuho" drink fad, people here seem to think that it will help with losing weight. Surely if it was so effective then it would be a huge seller all over the world, I can't imagine why they don't export it into markets that will actually investigate their claims!

3 ( +3 / -0 )

Woo woo.

0 ( +0 / -0 )

This stuff is great! Don't remember how many packs of it I chewed yesterday, but it must have been a lot.

2 ( +3 / -1 )

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