Japan Tobacco Inc (JT) has announced the nationwide launch of 15 limited edition packages from Mevius in late March. Soft packs and cartons of Mevius, Mevius Lights, Mevius Super Lights, Mevius Extra Lights and Mevius One will be available in selected retail stores in a limited quantity. The Mevius brand’s popularity has been the main driver behind its leading position in terms of market share for the last 30 years..
The latest edition of the Mevius branding is designed to be uplifting and enlightening, encouraging consumers to embrace new horizons, Japan Tobacco said. The first edition portrayed the changing face of the SKY from morning to evening and launched in May 2017. The second edition expressed the grandeur and beauty of the SKY and Mt Fuji and launched in October 2017.
The design of the package is reminiscent of the beauty of the Japanese cherry blossom (SAKURA). JT has supplemented the current colors with those that portray the changing nature of the SKY and the cherry blossom throughout the night and into the morning.© Japan Today