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Asahi Japan Gold

11 Comments

Asahi Breweries will release on July 3 a third-category beerlike alcoholic beverage called Japan Gold in support of Japan's Olympic team. Asahi says the drink uses hops cultivated in Britain.

The company's marketing campaign is encouraging people to drink the beer at home while watching the Olympics late at night.

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11 Comments
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at the time when gold has lost all its luster this year (?) third category beer on 3rd july i may try 'itsuka' :)

0 ( +0 / -0 )

I don´t like the sound of "beer like" beverage... Can´t be good!

2 ( +3 / -1 )

These beers are made from Corn

0 ( +0 / -0 )

too many varieties of the similar tasting beer in japan

0 ( +0 / -0 )

Even though it's 3rd category, I bet it's better than Asahi Dry Black beer.

0 ( +0 / -0 )

more competitive marketing i suggest, asahi is imported in italy but it is unknown, invest in marketing and win the european market. in europa exist too much retail chains, start sale ASAHI with HOFER or LIDL, with big discount for package of 6 biers. and croatia, slovenia all here drink beer like habit, come in europe your sales manager and remain here.

0 ( +0 / -0 )

'Beer-like beverage' that uses hops... So what else does it have that makes it not a real beer? Still trying to figure out which beers are real and which are fake here in Japan. So many choices.

1 ( +1 / -0 )

"The company’s marketing campaign is encouraging people to drink the beer at home while watching the Olympics late at night."

Is there a beer for morning, afternoon or early evening?

0 ( +0 / -0 )

I'd rather have less "beer-like" drinks and more Belgian beer instead.

3 ( +2 / -0 )

ah third class beers - like passengers ships third class beer is down in the bilge. It's what alcoholics drink everyday to save money.

1 ( +1 / -0 )

Still trying to figure out which beers are real and which are fake here in Japan.

Check the price. Anything under 200 yen a can (combini price) is not beer.

3 ( +3 / -0 )

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