new products

Asahi Super Dry’s draft beer in a can, the Nama Jockey Can, is here

13 Comments
By Casey Baseel, SoraNews24

In the mood for a little liquid refreshment, we hit up our local convenience store to pick up a few cans of beer to enjoy after work. We opted for the always reliable Asahi Super Dry, but while the can looked familiar enough from the side, the top view was a very different story.

AD-2-1.jpg

Unlike the many, many cans of Super Dry we’ve had up until now, these don’t have the customary tear-shaped tap to punch through and drink out of. The reason why can be found in the name of the new container, the Asahi Super Dry Nama Jockey Can, with “jockey” being the term Japan uses to mean “beer mug.” Yes, that’s right, the entire top of the can pulls off to create a wide, mug-like opening.

AD-3-1.jpg

AD-4-1.jpg

Asahi has a couple reasons for the innovative design. A wider opening allows you better experience the beer’s aroma, and also to more thoroughly enjoy a nice frothy head, something beer lovers in Japan have a deep appreciation for. And rather than taking tiny slurps through pinched lips, the Nama Jockey Can lets you savor luxuriously large sips.

AD-5.jpg

The overall goal is to make your can of Super Dry feel more like a freshly poured draft beer at an izakaya pub (the nama in Nama Jockey Can is the Japanese word for “draft beer”). And we have to say, it really does deliver on that promise with the way the open-top design better transmits the sound and sensation of the foam, and the can even has a special lining to help it generate smaller, fizzier bubbles.

AD-6.jpg

However, you might be thinking that tearing the top off of a metal container and then sticking it into your mouth is a quick way to slice up your lips, gums, and tongue. Fear not, though, because the new Asahi can is designed so that no sharp edges are left anywhere near the contact points.

AD-7.jpg

So committed to proper head is Asahi that they even suggest an optimal serving temperature range, between 4 and 8 degrees Celsius (39-46 degrees Fahrenheit) for best results. Anything over 12 degrees isn’t recommended, because at that temperature you’ll have enough foam that it’s likely to spill out of the can.

The Asahi Super Dry Nama Jockey Can is on sale now at convenience stores, priced at 217 yen, and will be available in supermarkets from April 20.

Read more stories from SoraNews24.

-- [Taste-testing Japan’s three biggest convenience stores store-brand cup ramen【Taste test】](Taste-testing Japan’s three biggest convenience stores store-brand cup ramen【Taste test】)

-- A year of beer at Tokyo restaurant offering all-you-can-drink Asahi for 12 months

-- We try “The Dream,” Asahi’s new, purportedly “perfect” beer【Taste Test】

© SoraNews24

©2021 GPlusMedia Inc.

13 Comments
Login to comment

The overall goal is to make your can of Super Dry feel more like a freshly poured draft beer at an izakaya pub

And just like with standard draft beer from your favorite izakaya, the new Asahi Super Dry Nama Jockey Can has only 50% beer and the rest is foam!

9 ( +10 / -1 )

+1 on the foam comment. Interesting can, not to poopoo it but why not just pour it into a glass?

3 ( +4 / -1 )

Although I thought was being sarcastic above, in looking at a can image elsewhere for the volume (since its conveniently covered by the person's thumb in the pics above), instead of the standard 350ml, this can has only 340ml of beer!

4 ( +5 / -1 )

Not exactly new.... I drank an Asahi Super Dry in a silver, glass shaped can in the UK 32 years ago! Had the same top that opens completely.

On coming to Japan, I was surprised that all cans weren't like this. In fact none were!

0 ( +1 / -1 )

That would be "joki," not "jockey" - unless you want to drink a small guy riding a race horse.

2 ( +2 / -0 )

Japanese really like a thick and foamy head, just horrible, don't know if I'm eating mousse or drinking a brew.

2 ( +3 / -1 )

I might give it a try. I usually chill my beers in the freezer first and wonder if this will blow up.

-1 ( +0 / -1 )

I think Americans don't like a head on their beer.

0 ( +0 / -0 )

Nothing worse than ordering a beer in an Izakaya and head to the toilet and when you come back you wonder who drank half your beer.

If the menu says 500ml of beer, and I get delivered a beer that is half full of bubbles, I ask them to give me 500ml of beer! I point at the menu and tell them it says beer! Not 250ml of beer and 250ml of bubbles.

divindaToday 07:04 am JST

The overall goal is to make your can of Super Dry feel more like a freshly poured draft beer at an **izakaya pub**

And just like with standard draft beer from your favorite **izakaya, the new Asahi Super Dry Nama Jockey Can has only 50% beer and the rest is foam!**

Agreed

-1 ( +1 / -2 )

I think Americans don't like a head on their beer.

A little, not too much, but a nice stout would be an exception.

1 ( +1 / -0 )

The can itself is fine, if you like a lot of foam. Unfortunately it's full of Asahi Super Dry.

why not just pour it into a glass?

Absolutely. You may not have a glass on you when you crack it though. On the shinkansen after work, for example.

0 ( +0 / -0 )

Can we have a Saporo beer with the same can? The Asahi is crap.

1 ( +1 / -0 )

Some people, myself included, enjoy being upside down. We are waiting for the one where you can remove the bottom, NOT the top. Then we will be impressed.

1 ( +1 / -0 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites