Salt & vinegar may be a popular flavor in the United States (4th place) and even more so in the UK (2nd place), but it ranks nowhere in the top choices for Japanese consumers, who usually prefer plain salted, nori seaweed and salt, beef or chicken stock (consomme), sour cream or wasabi.
However, in recent years, a new trend has emerged among Japanese consumers: a desire for strong, stimulating flavors that make an impact. Whether it's strong spices, strong wasabi flavor, even strong carbonation or strong alcohol, the "strong" flavors are in. In fact, you'll see the word STRONG boldly displayed in potato chips, soda water and other products to make that point. And that's where salt & vinegar potato chips come in.
Calbee's ビネガー Binegaaa! wants to signal to Japanese consumers that this flavor, popular in the West, is here to stay, using a pop art aesthetic that strongly communicates the message: "No vinegar no life."
Packed with vinegar flavor in a thin chip, lightly salted and refreshingly sour, Binegaaa! is a chip made for salt & vinegar chip lovers.
You can buy Binegaaa! in supermarkets and shops where potato chips are sold, with the exception of convenience stores. The price is listed as "open" but it should be somewhere in the vicinity of 110 yen after taxes.
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- External Link
- https://grapee.jp/en/
8 Comments
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Serrano
THE PERFECT CHIPS.... !!!! FOR ME!
I've never seen such a forlorn expression on the face of someone promoting a product.
K3PO
I thought the woman's expression was one of bitterness, which supports the "Binegaaa!" theme.
Mickelicious
MSGmuch?
kurisupisu
A flavor being introduced into Japan now that has been out for decades?
Luddite
They have salt and vinegar crisps here before.
shogun36
They have no idea what is good. Or what a variety is. It's a shame too. Not only for chips, but for cereals and drinks as well.
Don't even get me started on that poor excuse for popcorn they have in theaters. Drench that stuff in butter and salt, and let the good times roll! Keep your caramel or chocolate or whatever it is in your own houses.
kyushubill
Oh please. Can we stop already with the
No ...n... no life
merchandizing, it is way past old. Like milk's shelf life.
Sneezy
Would you say you're not about the "no "no life no life"" life?