Blue Label, Asahi Breweries' newest "happoshu" (a low-malt drink with the taste of beer), cuts calories and conjures up images of summer, sun and fun at the beach. With 0% sugar, it is also good for those on a diet. The new 4% alcohol product uses German hops, famous for their pleasant fragrance. Asahi plans to sell 4 million cases (20 bottles per case) in a year. Approximate price per 350 ml can is 140 yen, and 200 yen for a 500ml can.© Japan Today
Blue Label beer
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