Photo: PR Times
new products

Calbee unveils new edible sleep aid strips

By Krista Rogers, SoraNews24

While generally known for its innovative snacks such as these buzzworthy chocolate-covered shrimp crackers, Calbee has announced that its first-ever edible sleep aid product, dubbed Nyumin, is now one step closer to hitting store shelves across Japan. Nyumin takes the form of an orange-scented, dissolvable strip containing crocetin, a chemical compound that occurs naturally in crocus and gardenia flowers. Consumption of crocetin has been shown to improve sleep quality and lessen fatigue in clinical trials.

The new product came about as part of Calbee’s long-term vision titled “Next Calbee” which aims to explore the development of a number innovative foodstuffs derived from natural compounds by 2030. It was developed over a period of 2.5 years in the Calbee Future Labo, a research team which conducts numerous surveys with people in their teens through 70s to pinpoint gaps in the market for new dietary products. It was through this system of deliberate consultation that staff learned of the need for more solutions to target sleep disparities within the general population.

In a conscious effort to eliminate any hurdles for consumption among consumers of all ages, the team specifically designed Nyumin in the form of a dissolvable strip that can be ingested directly before sleeping. No water or chewing is necessary to make the strip work its magic.

Calbee began taking preorders for Nyumin on Japanese crowdfunding site Makuake on Nov 12 with plans to ship the first boxes in late December. One standard box of Nyumin contains a week’s supply of seven strips and retails for 1,080 yen, but the site is currently advertising a variety of special deals including two boxes for a slightly discounted price of 1,944 yen. The company plans to conduct test marketing through this online forum and will receive feedback from customers before expanding sales of Nyumin to physical store locations.

Source: PR Times

Read more stories from SoraNews24.

-- Snack maker promises its extra-thick, extra-expensive potato chips are extra-delicious

-- Leading Japanese snack maker to continue teleworking, stop transferring people from own families

-- Chocolate-covered shrimp snacks make a comeback in Japan this winter

© SoraNews24

©2020 GPlusMedia Inc.

Login to comment

Woo woo.

0 ( +0 / -0 )

I would like to try it. Good sleep eludes me. I tried Valerian Root once and had very exotic and scary dreams so I stopped that. I also have used Ambien a few times but it makes you feel like the sleep is not really deep. I also used melatonin to recover from jet lag but within five minutes of taking it I had a headache so it definitely does not work for me.

0 ( +0 / -0 )


0 ( +0 / -0 )

These sort of products are going to be the future. Health on all spectrums will be the new wealth. Body hacking.

0 ( +0 / -0 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites