new products

Canned coffee with zero sugar, fat, calories

30 Comments

Japan Tobacco is selling a new canned coffee, “Triple Roots,” which has no sugars, fat and calories. According to JT, it is the first of its kind, blended with milk and sweetened. The company is releasing the product in response to growing health awareness.

The triple-free coffee uses JT technology by which concentrated milk is blended to control the calories while keeping the flavor of milk. Artificial sweeteners blend well with the milk, creating a coffee flavor that is not excessively sweet.

The retail price of the 185 gram canned coffee is 115 yen (tax excluded).

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30 Comments
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Perhaps I'm zany but products called "Triple Free", and "Off" and the like don't seem too appealing to me as beverages. Many of the faux-beers here have names that just say "FAIL" to me. Of course, I'm not part of the intended demographic.

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Health awareness? Brought to you from those fine folks at Japan Tobacco. I wouldn't make a habit of drinking this stuff!

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And just what kind of "milk" is this? Even fat free milk has calories.

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another of the bevy of products that appear and vanish before you can try them. Out of curiousity I tried calorie free coffee from a vending machine once...

It was like drinking water with fake sugar in it.

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isnt Green tea better for health anyway, then trying to push this gimmicky idea.. Ocha kudasai!!

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Wasabi67: Green tea and coffee for that matter has virtually no sugars, fat, calories. So why do we need this?

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I'm always pretty suspicious of the effects products like this have on the body. Most of the time I would rather drink a plain tea than something full of stevia, sucralose, aspertame, or whatever else. Real sugar may be more caloric, but at least I trust it.

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Stevia is a herb and not as dangerous as aspartame. Having said that the coffee and tea in cans are sickeningly sweet YUCK no thanks

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Every year, all these canned coffee companies try to switch me from tall can of Georgia Max. I'm sorry, but if I actually wanted good quality coffee on the go you'd see hanging around Excelsior

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no thanx, doesnt taste good.

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Any time I see sugar 0 I know it will be horrifyingly sweet. I wish there was a consistent way that companies marked: UNSWEETENED.

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I wish there was a consistent way that companies marked: UNSWEETENED.

But 'no sugar' doesn't mean 'unsweetened'. It means 'sickeningly, cloyingly sweet on account of being a mishmash of chemicals' - some of which, like aspertame, have been linked with brain tumours.

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Aussie readers have got to be loving the Triple Roots name of this product. Like Ultradude, I'm not a fan of the recent enjoyment-free products. Low-cal, tasteless beer substitutes epitomise the lunacy that so many consumers fall for. The most important thing to watch out for is the laxative effect of artificial sweeteners, which is probably not the way most would choose to watch their waistline!

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chemicals in a can...thanks

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I had a can coffee the other day for the 1st time in 10 years,and I wont be going back that way for another 10 years..yuck

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produced from a tobacco company suggests to me that health concerns were not part of the product creation process.

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I like Coffee Boozu (Boss) myself.

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Sounds like most of these people don't know which "canned coffee" to drink. Some are good, some nasty. You just gotta know which ones to buy. Won't be buying this one, though.

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Cleo, While I respect your veggie lifestyle I must object to your aspertame post. From the Critical Review of Toxicology:

The weight of existing evidence is that aspartame is safe at current levels of consumption as a nonnutritive sweetener.

There are several websites that link aspartame to brain cancer, tumors, retardation et al, of course. Are they valid? I tend to trust things like the CRT.

However, that being said, water has zero sugar, fat, and calories and is undoubtedly better for your body than a product developed by a tobacco company/lobby.

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Why is it that there is so much choice, but then you can only select between black and terribly sweet, but nothing in between? I'd like to get some coffee which is just lightly sweet or a milk coffee without sugar/sweetener. With taste, so real sugar, fat and calories, please.

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How much tar and nicotine does it have? I'll stick with the green tea.

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It's good for putting out your cigarette.

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a domestic recipe: if you spray it, it kills roaches.

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Why do they call it coffee?Here in Japan everything that comes out of a can labelled coffee,telling us what's inside is coffee,is misinforming the public.It's certainly not coffee,blends of dishwater maybe ,but coffeee no.Waiter,make mine an double expresso,with 3 teaspoons of sugars.

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" The company is releasing the product in response to growing health awareness. "

That part is too funny. I bet a cup of real coffee with some real milk and sugar is a million times healthier than whatever they use in this concoction.

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In general canned coffee is just awful stuff- they make great pocketwarmers in the wintertime though !

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I always search for a better translation of kan-koohii but it eludes me. We don`t say "canned pepsi" for example. Maybe we just go with "coffee drink": "Japan Tobacco is selling a new coffee drink . . . ." Obviously we are talking about coffee purchased from vending machines, most often. And coffee drinks in cans are sold in other countries, even the US. I think we can dispose with the canned coffee.

Ideas, anyone?

And yeah, the stuff is rot gut but the sheer variety and number of vending machines in Japan is something I really enjoy.

Zero calorie coffee drinks are welcome in my book.

Ever drink that UCC stuff with half an acre of sugar cane inside?

Talk about getting edgy! You need to drink a beer to bring you down. At least I do.

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I remember canned coffee back in the US. I bought one and the instructions read like I was mixing C4...not to mention the can went off like a grenade. Needless to say I never drank it or bought another, unless someone needed to be threatened.

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No sugar, fat and calories?

Why bother?!

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