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Citrus-packing Pepsi White

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By Oona McGee, RocketNews24

When it comes to limited-edition beverages, Pepsi continues to rise to the occasion year after year. And just when we thought we’d seen the last of Pepsi’s seasonal releases for 2015 with their mystery-flavored Halloween range, they go and announce a special Christmas present, with the release of a new Pepsi White Cola for this year’s winter season.

On sale from Dec 8 for 151 yen, the Pepsi White Cola features silver-patterned packaging with gold-lettering, which, they tell us, is perfect for the “party season.”

The limited-edition beverage is the latest in a long line of flavors that have stepped away from using traditional, dark Cola-coloured hues. There was a green, ice cucumber variation back in 2007, followed by Blue Hawaii the following year, and even a Pepsi Pink in 2014. A white-colored, yogurt-flavored Pepsi was actually released in 2008, and was then re-released four years later in a mikan (Japanese mandarin) flavor.

It’s been three long years since we’ve seen white cola on the shelves in Japan, and this time round we’re being promised a more refreshing citrus flavor. With mikan having a more subtle zing than most citrus fruits, we’re hoping that means this one will pack a real orangey punch. A white cola that tastes like an orange? That’s definitely something to cure the winter blues this season.

Source: Fashion Press

Read more stories from RocketNews24. -- Japan’s New Pepsi White is Flavored Orange -- Pepsi’s New Japan-Exclusive Strawberry Milk Flavored Cola Boasts Of Class, Tastes Like Candy -- New Diet Soft Drink “Pepsi Special” Released in Japan, Promises to Restrict Fat Absorption

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2 Comments
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I remember back in the 80s when they did the same thing with Clear Coke. It totally bombed. Tasted the same, but without the caramel coloring, it just isn't a Coke or a Pepsi.

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Do not drink sugar water, children. Get over it.

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