Surely many ladies out there have, at one time or another, found themselves hesitating to wear their favorite blouse or low cut top outside for fear of exposing a little too much cleavage.
Japanese mail order fashion magazine Belle Maison is offering a fashionable and convenient solution to this problem with their “Chest Line Cover,” a piece of fabric that attaches to your bra to cover your chest and give the appearance of wearing a camisole.
The Chest Line Cover is attached by wrapping each end of the cover around the bra’s strap and snapping them into place using one of two buttons on the reverse side. The lower portion of the cover then folds neatly under the bra and you’re ready to go out without having to worry about wandering eyes every time you lean forward!
The product also promises to be a cool alternative to wearing a real camisole as Japan prepares for another hot summer made even hotter with another year of power rationing.
Since it went on sale last summer, the Chest Line Cover has been improved to fit better and adjust to more bra sizes. There are currently 6 colors available: black, white, purple, charcoal blue, grey dot and brown dot, each made from 100% cotton and embroidered at the top with lace for a touch of feminine charm.
The Chest Line Cover can be purchased online at the Belle Maison Monthly Club for 1,050 yen.
© RocketNews24
136 Comments
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OMGhontoni
Maybe in Japan but in the rest of the world - er......nope! Be proud of what nature gave you, I say! Why does everyone think Hooters is doing so well and opening a second restaurant in Japan? Not because of fake camisoles you can attach to your bra, I guarantee it!
some14some
big shock for beauty praying eyes !
Cletus
Hilarious, Japan seems to have a problem with women showing cleavage. Yet they are more than happy walking around in shorts and skirts that leave nothing and l mean absolutely nothing to the imagination. Yet you see one but of cleavage and oh no shock horror.
sakurala
Well, I think I will be investing in some of these! I am a teacher at a junior high school and constantly have boys staring longingly at my chest. I don't think I am showing much cleavage but the boys search for it like a lost treasure. This cover will help me feel a bit better about it and cooler in summer.
paulinusa
"...hesitating to wear their favorite blouse or low cut top outside for fear of exposing a little too much cleavage."
So why is it their "favorite" and yet it exposes too much cleavage? Something here doesn't compute.
nath
Do they make this for men too? I want the butt cleavage cover.
papigiulio
Booooooooooooooooooooooooooooooooooooo x unlimited. Who comes up with this #%& heh
Nancy Foust
Could someone please explain why cleavage is such a problem in Japan?
GaroJ
Well if they're pretty big they'll draw attention cleavage or not. I would hope that, as a teacher of young boys, you would make the effort to cover up.
Konsta
Aren't there more appropriate teacher clothes in boy schools than wearing an open bra? If you wear a decent shirt over your bra, that cleavage nonsense would not matter.
Gurukun
I agree with paulinusa! Favorite, but not favorite?
sakurala
I do all I can to strap my F cups in...I have even taken to wearing sports bras to work to lessen the staring...I wear teacher appropriate clothing but that doesn't mean turtlenecks everyday. If I wear a loose-ish t-shirt and happen to lean over, well then the boys rush to see down my shirt. This would prevent them from seeing anything worthwhile. Also good for the weekends when I don't need to be in my ''teacher clothes'' but still need to be covered up in case I run into them at our towns one (and only) shopping mall.
ebisen
Manaita (cutting board)-like flat chest and with a bra at least 3 numbers too big... Of course everything (but not much) is in full view of a tall guy (like me) squeezed in an overloaded train... Can't help but wonder why don't they learn how to buy bras first...
Nancy - cleavage is not a problem in Japan. Some ladies wear smart clothing, capitalizing on what nature gave them, without displaying everything... Others, like I just wrote, don't know how to choose bras and shirts and basically leave their boyish chests in full view...
nath
Women are as afraid of their own feminine power, as a lot of the men are in encountering it.
gyouza
Think I might need one of these, but since I don't wear a bra, I'll have to find another way of not exposing that other atrocity that appears on chests (usually male ones) - hair!!
nath
I agree with OMGhontoni! Be proud of what God gave you! Hooray for boobies!
andylaurel
boo! we want cleavage!
(I'm so starved of cleavage here in Japan that every time I go home my eyes are popping out of my head!)
combinibento
I didn't think anyone could come up with something worse than the burka, but there it is.
WilliB
Well, apparently somebody is buying this.
Tamarama
This is pretty funny. There was a distinct lack of cleavage in Japan when I was there. But I tell you what, the few times I make it out to where the young kids (18-25) hang out in Australia these days I CAN'T BELIEVE what the girls get around in. The point of dress standards these days here seem to be to show as much of your body as you can without being naked. Cleavage?! I'm more concerned I'll see nipples on display with one false girly move - it's pretty wild. I'm no prude, far from it, but the whole stripper/hooker look that has become normal in Australia is a loooong, loooong way from this kind of modestly in Japan.
ebisen
sakurala - don't be so mean - by now you must have driven those boys crazy :))) Luckily our highschool teachers never had such second thoughts :)
cubic
Terrible invention, bad it immediately.
Hôjô Sôun
This is a terrible invention.
Liberty Joe Lowe
sakurala san ... telling us you have F cups WOW!! A rarety in Japan, you teaser The boys looing at you, all part of them growing up. You might even have some negotiating power for good behaviour, lol Can I come to your class??
On a more serious not I can't believe people would buy these things, must be unique to japan!
Liberty Joe Lowe
@ mathew simon,,brilliant idea.. How many men do you see bending down or squating and you can see all, ...aarrghh ... what a sight. Can someone market this idea??
gogogo
Just wear something with a high neck, if you are going to have your cleavage showing you have to expect men to look.
Woman want to look sexy but don't want men to look at them?
nath
Search for "CamiSecret Dub" on Youtube, by JaboodyDubs... Hilarious voiceover for an infomercial for the same product sold in the US.
I have also wondered why boob cleavage is so taboo here, whereas shorts that dont even cover the butt line are A-Ok. Not that i am complaining on the latter part.
Alex Einz
doesnt that defeat the purpose of the push up bra that 99% of women wear here due to non existent chest?
Ben Jack
I don't get it. Next we'll see sleeve extensions for short sleeves blouses and leg extensions for shorts so people don't have to show their arms and legs?
Seawolf
gyouza - maybe you could start wearing a man's bra, I'm sure you will find them on the Net...
GaroJ
'Leg extensions' pretty much already exist in the form of leggings/tights.
mtwildman
If prying eyes are a problem just war a Hello Kitty sweat shirt!
Alex Einz
Sakurala - you probably need start offering private after school lessons, seems like you are quite popular .
naruhodo1
I'm so grateful for Japan and no cleavage showing. It's so hard for my eyes to keep eye contact when speaking to cleavage. It was stressful for me. Back home. I hated getting caught. It's just me. Most men love getting caught but that's just too perverted for me and for the Mrs.
GaroJ
I can agree with that but here on those rare occasions where I do see cleavage or a low cut-top it's a lot more attention grabbing than it was back in my home country.
GW
This shud be AGAINST THE LAW Hahaha!
GW
I think its more like: If the RIGHT man is looking, then no problem, BUT if the wrong one is looking some get offended"
DoLittleBeLate
This is an inane invention. Why not wear a camisole in the first place? Philosophy like around my workplace: if you have a problem, instead of removing or fixing it, add stuff to it to cosmetically cover up it's effects only.
Franchesca Miyara Yang
Soon they'll be making their own version of "Iron Chastity Belts" for those who wish to add extra protection when dating. The belts will come in gold, silver and bronze tones with inner pads made of 100% cotton and embroidered at the top with lace for a touch of feminine charm.
fidaruzki
if they hate men (boys) staring, just wear something that is not low cut or not using sheer fabric. the very reason a blouse is low cut or made from sheer materials is to flaunt what is there to flaunt.
kochikame
Oh, my gosh! So, what's the problem if shows cleavage? What a big deal!!!!!!
GaroJ
Those probably already exist.
TrouserEnthusiast
The sleeve extensions exist too!! Older ladies especially love them.
sakurala
Thanks all for the support of my rather chesty chest! Now only if I could harness your support in my daily life :P Jk...my husband is very happy with my endowments and supports me often.
dolittlebelate: I usually do wear a camisole but in summer it can get unbareably hot. And since we may (or may not) have power outages this summer, this will help me kep cool while looking respectable.
coldishtoes
Sakurala - good luck, I feel your pain. Summer here gives me nightmares
I think too that the 'staring threshold' in Japan is a lot lower than it is OS, at least in my country. What I mean is that a little bit seems to go a long way here, probably because it's a lot less common. AND - cleavage aside, you can be wearing the baggiest of turtlenecks and still be stared at. It isn't always about covering up, being physically different is simply sometimes enough to attract attention.
Suginamiguy
Then what was the point of buying that favourite blouse or low cut top if they then buy one of these?
oberst
This device will hide the fact most J ladies padded their bra.
gogogo
Can't have your cake and eat it too, you can't pick and decide when you are offended, you either are offended by all or none.
wanderlust
In that dark colour, it looks like a habaya or hijab for the chest....
JolienJM
Sometimes you just really like the fabric, the print, or some detail of the shirt. I have a dress that I really like, but I'm not too fond of the back. It has an opening, and some people have told me they originally thought the fabric had a rip in it. In the case of cleavage, yes, a shirt underneath it would do as well. However, this is an extra layer of clothing, so it's warmer. So, I can understand if women buy it. I also understand men not liking it. :P
philly1
Often the problem of finding appropriate dress rests with what is being sold. Low necklines are in and have been for some time. It's been very hard for several seasons now to find a boat-neck or crew-necked summer dress or top with ballet sleeves suitable for the office. Women need clothes that are business-like but light enough to be but cool. Allure in a modest way is quite possible--except that no one is selling that look in the stores. Everything sold scoops or plunges. Sleaze reigns.
Sakuraia hasn't got a hope of finding anything suitable. An F cup is not an easy blessing to have. Cleavage for breasts that size starts at the collar bone. I doubt the little patch will do anything for her. The only option women with cleavage have is to go back to their sewing machines and defy the fashion industry.
m5c32
Wow, something to make women even more uncomfortable in the summer. Imagine how hot it gets with bra + top + this thing.
And to think but a few decades ago breasts weren't even considered erotic in Japan. How things change.
nath
Personally I think men seek to view the nipple. But I find it odd that women do not and both were breast fed. Breasts are not necessary for fornication, so there is something odd about men in general. Just use two big band aids and cover your nipples if so concerned.
smithinjapan
All the power to them if women want to wear such a 'garment'; I'm just not sure why someone would wear shirts that reveal cleavage if they're so concerned they need to cover it up.
Onniyama
Haven`t really noticed much cleavage to cover up here in Japan. Love the short skirts and shorts though!!
SuperLib
Now women finally have something to cover their bras with when they leve the house.
SuperLib
Now women finally have something to cover their bras with when they leave the house.
tmarie
No need for this at all. Uniqlo makes nice "undershirts" that do the trick. They aren't hot - if anything, they do a fantastic absorbing the sweat. No need to be flashing anyone.
And yes, I laugh at this. I sat outside yesterday and watched some of the uni girls where I wirk. I have no idea how many butt cheeks I saw. They would have pennies thrown at them and lewd comments back home. Completely clueless about how skanky they look. Fine if you have a great body but not all of them.
lwsydney
I just find it hilarious that this has become one of the most popular stories on here today
gyouza
@Seawolf
Never heard of them, sounds dead weird. Do you help you in anyway?
lostrune2
These bra covers have been available for years.
But we say, free the birds! Share what fortune bestowed ya!
Wakarimasen
Just don't wear a revealing shirt or dress if you don't want your cleavage ogled.
Tamarama
JapanGal
JapanGal, men are absolutely hardwired to appreciate women's breasts, it's a very, very difficult thing to attempt to deny yourself. I can only really speak for myself, but I have to say, I absolutely Iove women's breasts. They are entirely wonderful. Triumphs of evolution. If only I had a pair of my own.......
cactusJack
In the USA you see cleavage, in Japan you have to settle for exposed legs. C'est la vie.
Ben Jack
Sleeve extensions and leg extensions in the form of those office thingies for arms and tights/leg warmers for legs have as their purpose protecting shirt sleeves from getting ink, etc on them and keeping legs warm while still showing them off. They are not at opposite purposes. For example, wearing a short sleeve shirt or shorts and then putting something to cover up. That is what this seems to be. It does not make any sense to say, I want to wear a low cut blouse that shows cleavage, but I don't want anyone to see my cleavage, so I will buy this thing. Just don't buy the blouse in the first place. This item does not make any sense.
Ben Jack
It's like wearing a burqa over a bikini at the beach.
Apsara
Because that means wearing two layers, and I'm sure you understand that one layer is more comfortable in summer here.
Loki520
If they have a hard time with showing cleavage, I guess we can't expect the side-boob to make an appearance anytime soon.
Drat!
OMGhontoni
You would NEVER get any work done! ;)
Just out of interest - why ARE men so obsessed with boobs? Is it simply because they dont (generally) have them? Shape? Size? Is less more? Or bigger is better? Genuine questions. Its a really interesting topic and one that doesnt genrally come up in conversation in mixed company.
borscht
Isn't this what used to be called a 'dickie'? Or is a dickie a fake turtleneck sweater without the sweater, just the neck?
Arthur Dumbolov
And you are surprised that young men staring at you? You are luring men like flower luring bees and hummingbirds.
Also, do want photo :D
Arthur Dumbolov
@OMGhontoni,
Let me quote one of the THOUSANDS OF THOUSANDS of answers made for this question:
Actually, you can not change anything in it, it is hardware programmed in men, in the leven of the EEPROM, if not deeper. Just deal with it.
Arthur Dumbolov
leven -> level
OMGhontoni
@Arthur - OK, interesting, thank you. But is there a point where it all just - gets "too much"? Or is there no limit?! Again - genuine question. I see many women who get surgery and turn a perfectly nice front (IMHO) into something mammoth. Is that really worth the money??!
timeon
Actually science solved the puzzle of boobs obsession, especially since a similar trend is not observed with other mammals. It comes from vertical walking, followed by developing a frontal position for sex. from that development, the but obsession common in the mammalian world morphed into a frontal obsession for boobs, since they are more or less similar in shape. there was a great Discovery Channel program dedicated to this research...
tsukki
If I had cleavage, I would show it.
Franchesca Miyara Yang
sakuralaAPR. 25, 2012 - 09:01AM JST
Good for you hun..must be quite entertaining to have those naughty young boys staring....lol As for me, small chest here, but if thats the price to pay for a seriously fit and toned athletic body (even after 4 kids!), then so be it. ;-)
As for exposed legs...Hmm I own long ones, but...I don't know..I wear skirts often but nothing "mini" as to expose my butt cheeks...no way! eww
garomakaikishi
totally defeats the purpose of wearing a cleavage revealing top.
killthephonies
In all fairness to women, considering fabric, fit, style, etc, they never make exactly what they want plus or minus the cleaveage. Cleavage is not optional. It either comes with what they want, or it doesn't. And if they choose clothes by cleavage, it would make shopping take twice as long as it already does! So I think this is a worthy invention from that POV.
But what bothers me is that women who have something worth showing would want to cover it up. I mean, its their right, but what a waste! Even for the teacher with F cups. That is just throwing away perfectly good inspiration. I know I worked harder for certain female teachers that caught my eye. And there was absolutely nothing wrong with that! Its my human nature, and I embrace it.
spahnmatthew
A cleavage cover???
Truly, today is a sad, sad day for normal red-blooded men around the world...
Franchesca Miyara Yang
The fact of the matter is that we are living in the real world and whoever wants to expose/cover themselves, its their own business and not you or anyone has the right to tell them what to do. It's their body after all. Breast size, penis size, etc. It all comes down to low self esteem and deep insecurity. Learn to love and appreciate what you were given and live a happier life. Who cares about a woman's breasts or a man's penis size? To care about such insignificant things it shows mediocrity and lack of brains, you might wanna add self hatred to that.
This is Japan anyway, so they don't like showing cleavage but have no problem exposing butt cheeks..LOL It's perfectly fine with me, as long as it is not ME going around showing my own "butt cheeks" ;-)
And for the record. I think women (and men!) should dress the way they like. :) Your body, your life.
nath
For ladies, adopt those outlandish fasion stuff such as cleavage cover at your own peril...nobody will ever lok at you, including your husband. Just fuss for nothing. Everybody knows that you live longer by once in a while peering at some well endowed cleavage of a passers-by!
Fadamor
Umm, here's a better idea than hiding the area with a non-matching piece of cloth... buy blouses that don't show cleavage!
One of the most annoying things in the "battle of the sexes" is when a woman wears a cleavage-revealing top, then berates men for having the gall to look. If you don't want them to look, then don't show it. Pretty simple.
Ivan Coughanoffalot
Fadamor - quite right. If you don't want people to look at the puppies, don't put them in the window.
KariHaruka
Thankfully my girl won't be getting this as she's proud of her cleavage. Though being a D cup and blonde does mean she gets a lot of attention lol
Hategobo
Selling cleavage covers to Japanese is like selling freezers to Eskimos.....not needed in either case.
Ivan Coughanoffalot
Shame on the creators of this device. Anyone who likes boobies, please say flobblelobblobble.
Can I get a witness?
WilliB
Tamarama:
You can. Although man-t1ts don´t have quite the same effect :-)
napoleancomplex
cleavage should never, ever, be covered up
anahorn
I don't think this thing is a good idea. We are not robots are we don't have to look like robots. I like women who look just like women. Breasts are ok, they are not evil :)
choiwaruoyaji
Cleavage and breasts in general are absolutely nothing to be ashamed of. Be proud of them, ladies.
It's a shame that women don't stare at men's bodies more... that would even things out a bit... I wouldn't mind a bit if women were getting an eyeful of me...
Fadamor
Nor I, but I have a suspicion I would be in violation of some neighborhood public eyesore law.
proxy
Boobs are the third thing that men look at after hip/ waste ratio and face but they are the first thing other woman look at ahead of shoes and face.
TrentonGaijin
I don't have any issue with this item. My issue is with the women who seem to want to pick & choose which guys can look at them. If you don't want people looking, wear something else.... Or go buy a "chest line cover." Won't work though- I even look at the women wearing full burghas (obviously not in Japan). All in the imagination....
Bartholomew Harte
These Nimrods will be in the PoorHouse in no time flat!-YeeGads!?? Chest Protectors?!!!???
kitzrow
Nah says me ... and this is happening just when I thought Japanese women these days were a bit more . . . stacked!
OMGhontoni
We do hon. We are just a LOT more subtle about it!
Ben Jack
Don't know about a witness, but I got a smile.
Liberty Joe Lowe
Obviously this garment must have been developed by a woman
choiwaruoyaji
Really, babe?
"stare" and "subtle" sounds like a contradiction in terms...
Perhaps you mean that you take surreptitious glances?
What I mean is, ladies, don't be shy about having a good old eyeful of a guy's body...
Franchesca Miyara Yang
Rick KisaAPR. 25, 2012 - 09:10PM JST
Well, this is NOT the U.S. This is Japan, buddy.. The "WE WANT BIG BOOB" American culture is not engraved here. ;-) Imagine us Foreign gals fishing around for WELL EDOWED MEN in Japan! After all, Who wants a "little" man? LOL
That said, If I'm gonna meet and be with someone just because he/she is well endowed..... (get my point?) But then again this is not 1689 we are in 2012.. Normally, nice physical attributes are praised over brains.. or so I heard ;-)
gogogo
If you have them, show them!
nath
I love the scene in Friends where Joey, looking longly at the ladies, asks "... with breasts like those, how can you ever get any work done?"
I've noticed more than once that in a train car the only eyes obviously following some shapely lass are those of the foreign men. I figure that's largely the result of cultural politeness, but still wonder about all the carefully plucked fashion eyebrows of Japanese high school boys. Low testosterone?
FightingViking
Do Japanese ladies really need this?
Moondog
proxy wrote:
Eh? hip to waste ratio? That's gross. Sounds like something you'd have to sneak into a toilet to judge!
cleo
Sorry choi, but we tend to be wired differently. What your stuff looks like isn't anywhere near as important as what you can do with it, and staring hard all day won't make us any the wiser about that.
Franchesca Miyara Yang
cleoAPR. 26, 2012 - 10:37AM JST
Enough said! ;-)
tjguy
This is a great product. It will help prevent wondering eyes, help men avoid temptation, and help women be more modest.
The fact that so many women WANT to show their cleavage is troubling. I realize it gets them attention. I realize it works. But I don't think it is a good thing for society overall.
Unmarried men don't need any encouragement to think about sex and showing cleavage is just a hindrance to marital harmony. It may help you feel good about yourself, but only at the expense of increasing temptation for others, which in the end, is not worth it.
Ranger_Miffy2
111 comments on this?l The model in the photo does not even have cleavage!
Ben Jack
That's because she is using this absolutely wonderful product. You shoulda seen her before. She was huge.
choiwaruoyaji
OK ... wired differently... understand that, but I don't fully agree with the "it's not what you've got it's the way you use it" argument... after all a keijidousha is never going to win an F1 grand prix... and plenty of ladies enjoy admiring a Ferrari or a Mclaren...
Philomena Marino
Considering all Japanese bras have a cup size worth of removable padding,just take it out. Duh
presto345
Japanese women can make their own decisions whether to wear these BBs (breast bibs) or not. They certainly have no obligation to conform to standards prevailing in other parts of the world. The rest of the world? Hooters is the way to go? I can imagine where this kind of comment comes from. How about a bit of respect for a culture, a life style which is not native to yours?
BigBoy69
Do Japanese women even have cleavage?
Allison Honig
Well... I wouldn't get one, I'm quite happy with my breast size and I find this product kind of usless to americans. We americans love to put breast on... everything acually!
cactusJack
Still waiting for the release of the "Man Bra".
fidaruzki
I think sports bra might do. or t-shirt bra. again, if you buy something with low neckline, be prepared to show some flesh
tapi0ca
Think me needs a 'wa' extension -- to cover up the fact that I don't have any.
mitoguitarman
Hang the traitor who thought of this!
delitachan
This has been around in the USA for a while now. I got a pack of 3 for 9.99 at Bed, Bath & Beyond
Yubaru
I think someone got something wrong here for fornication yes they are VERY necessary, however for, procreation, no.
LH10
what the hell?! why would u cover up???!!! this is terrible lol @BigBoy69 "Do Japanese women even have cleavage?" LOL! no they dont
Elbuda Mexicano
Coming from Latin America, this is a JOKE!! First, J ladies do not have ENOUGH to make nice, yummy cleavage and oh wait, them dirty boys are trying to look at my flat boobs?? I can just imagine all of my amigos from Mexico, to Cuba to Brazil and Argentina just laughing their heads off!! But ok, Japan is no North Korea and if some women here actually do have a nice pair of ta tas, say like my wife?? Well I do not want all of them dirty boys staring down there too much now, guess I am gonna have to go out and by wife, who is Japanese but thank god all mighty, her ta tats could be Mexican!!!
nudgenudge
To those who think Japanese women have no boobs, I am so glad you never came here to check, as you obviously didn't. The less competition, the better!
Granted most Japanese women don't have mammoth boobs, but that's okay as most mammoth boobs I see are attached to mammoths. But plenty of Japanese women have cleavage. No,don't bother checking! Just assume I am lying!
Yukio Yoshida
Oh! This is bad, really bad!! I'll say females and girls, Please go on charming. !! But, well.....well I dont know, what do I say for my wife?
Patrick Hagger
The american solution sweats and the giant T shirt
nec123a
worst invention ever?
ojiiu812badboy
Kiskipuich Vilaboa
What's the problem with claveavage While in Japan to wear mini or super mini skirts/ pants is not a problem at all Even in winter. But there are always people who will buy this.
Elbuda Mexicano
Some japonecitas do have great tatas and it is a shame that this culture tries to COVER THEM UP!!! Bastards!! Viva las TA TAS!! Banzai oppai!!!
Jonathan Prin
Men imagination : no limit. Women own men.Fortunately, they rarely know it! Houra for sex appeal.
japan123
Which cleavage if I may ask? There is a huge drought out there of cleavage in Japan!!! Instead, one would become a billionaire overnight by designing garmets to enahance women's almost invisible cleavages!