Photo: PR Times
new products

Coca-Cola’s newest Japan flavor is Bleach (with a capital B)

2 Comments
By Casey Baseel, SoraNews24

Generally, the most successful foreign food/beverage brands in Japan are the ones that try to do something special for the local market. Take Pepsi, for example, who’s created such Japan-exclusive drinks as sakura Pepsi, yuzu Pepsi, and the mysterious Pepsi Ghost.

In contrast, Coca-Cola Japan plays it pretty conservatively, with the apple Coke from a while back being about as outside the box as they’re willing to go. But the company’s newest flavor is something very Japanese: Bleach Coke.

Don’t worry, though, Coca-Cola Japan isn’t mixing its signature soft drink with cleaning supplies. That’s Bleach with a capital B, as the new Japan-exclusive flavor is a tie-up with anime/manga franchise "Bleach," in celebration of the soon-to-premiere long-awaited extension of the anime adaptation, "Bleach: Thousand-Year Blood War."

Soul Blast, as the flavor is officially called, is part of the Coca-Cola Zero Sugar lineup, and is billed as an “Action Flavor” that helps you “become the strongest version of yourself possible.” Coca-Cola Japan doesn’t provide any other specifics on what exactly this drinkable Bankai tastes like, though they do invite us to “Taste the action.”

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In addition to gracing the Soul Blast can, "Bleach" protagonist Ichigo Kurosaki will also be lending his likeness and his voice to a special vending machine to be found at a special pop-up store in Tokyo’s Shinjuku neighborhood that’s a three-way collaboration between "Bleach," Coca-Cola, and Japanese sneaker/fashion brand Atmos.

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Among the merch offered at the store will be T-shirts, pins, key holders, clear files, acrylic character stands, and sticker sets.

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The pop-up store opens October 7, and the "Bleach" Coca-Cola will be available at stores elsewhere in Japan too starting October 10, the day before "Thousand-Year Blood War" debuts, in 355-milliliter cans for 140 yen.

Location information

Atmos (Shinjuku branch) / Atmos(新宿店)

Address: Tokyo-to, Shinjuku-ku, Shinjuku 4-1-1, Shinjuku South Avenue 1st floor

東京都新宿区新宿4丁目1-1 新宿サウスアヴェニュー 1F

Open 11 a.m.-8 p.m.

Website

Source images: PR Times

Read more stories from SoraNews24.

-- Cast of new Bleach rock musical appear as their anime-inspired characters for the first time

-- Japan’s Coca-Cola Plus Coffee is here to keep you both bubbly and caffeine-charged

-- Coca-Cola Company releases new line of alcoholic drinks in Japan, and we’ve tried it

© SoraNews24

©2022 GPlusMedia Inc.

2 Comments
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starpunkToday  01:42 pm JST

Logic problem.

You ----------- give yen to dealer

you

0 ( +0 / -0 )

Don’t worry, though, Coca-Cola Japan isn’t mixing its signature soft drink with cleaning supplies. That’s Bleach with a capital B, as the new Japan-exclusive flavor is a tie-up with anime/manga franchise "Bleach," in celebration of the soon-to-premiere long-awaited extension of the anime adaptation, "Bleach: Thousand-Year Blood War.

. . . still sounds risky, naming a food item with the name of a commonly used cleaning supply chemical.

1 ( +1 / -0 )

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