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Coca-Cola releases hard lemonade canned cocktails

10 Comments
By Mugi, grape Japan

Following the success of their popular Lemon-Do chuhai, Coca-Cola has released its second alcoholic beverage brand called “Nomel’s Hard Lemonade,” in Japan.

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Coca-Cola Japan is offering these refreshing hard lemonade drinks as a summer release, with a "pop" themed label illustration. There are three different flavors you can choose from of Nemol’s Hard Lemonade depending on your mood:

“Nomel’s Hard Lemonade original”

Just like the sweet and sour lemonade that you always loved, but with a kick of alcohol.

Alc.5%, Fruit juice 20%

“Nomel’s Hard Lemonade Sour! Sour! Sour!”

Using Yuzu citrus to add to the sourness, this drink "will energize your body and soul".

Alc.5%, Fruit juice 14%

“Nomel’s Hard Lemonade Bitter Sour”

With a hint of Juniper berry often used as a main ingredient in gin making, this one is a perfect drink if you are looking for something more dry, and with extra bitter flavor of tonic water.

Alc.7% Fruit juice 8%

Their back-story episode of the brand is also fun to get to know about. In the main logo, you can see three young people: Natalie, Naomi and Ben working behind the food truck, starting their own lemonade business. There will be original stories available on the official site and social media accounts, where you can see unique personalities of the three characters.

・Official website :https://www.nomels.jp/

・Official Twitter:https://twitter.com/NOMELs_jp

・Official Instagram:https://www.instagram.com/nomels_jp/

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© grape Japan

©2022 GPlusMedia Inc.

10 Comments
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“Nomel’s Hard Lemonade original”

“Nomel’s Hard Lemonade Sour! Sour! Sour!”

“Nomel’s Hard Lemonade Bitter Sour”

Each one sounds progressively worse than the previous one.

3 ( +4 / -1 )

Also, why is the "L" backwards? What led to that brilliant marketing decision, I wonder?

3 ( +4 / -1 )

Coca-Cola = Olympic sponsor

This product won't be purchased by me. Besides, only 5~7% alcohol? Got to get your money's worth with 9% products.

1 ( +4 / -3 )

Oh dear.

3 ( +3 / -0 )

I avoid any company that sells flavored overpriced water...

3 ( +4 / -1 )

No thanks. I’ll stick with wine. At least it’s healthier and better priced.

4 ( +5 / -1 )

More sugary concoctions that people should not put in their bodies. I stick with beer.

5 ( +5 / -0 )

Not very imaginative marketing, nomel for a lemon drink, and a continuing cartoon strip so compelling customers will eagerly wait to buy the next installment, plus the sad fact it has a low alcohol content for a mixed drink. It would be better to just buy a bottle of gin and bite a lemon slice after every shot.

2 ( +2 / -0 )

Occasionally, I will drink a ume-shu in the summer, however, beyond that nahh....this drink sounds utterly, disgusting.

0 ( +0 / -0 )

Never understood the fixation of the Japanese market for "sour" fruity drinks. First I thought they were directed to young women, but then I saw them being frequently ordered by middle aged male office workers. In a country with such deep culture of alcoholic beverages I find it very puzzling.

0 ( +0 / -0 )

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