Kirin Brewery Co will release Kirin Cola Shock, a cocktail with a blend of cola and vodka. The product will come in 350ml and 500ml cans.
Kirin said its data research showed that among sodas, Coca-Cola beverages are the most popular, and that among adults, Coke is often consumed along with an alcoholic beverage at night. Kirin said these points showed that a drink with a cola base has a potential for growth within the RTD (Ready to Drink, or low-alcohol beverages drinkable on-the-spot) market. Kirin Cola Shock will offer a “highly stimulating” and “refreshing” addition unlike anything else available on the market, the company said.
With a blend of more than 15 natural essences with vodka and an increased level of carbonation, Kirin Cola Shock provides consumers with a “stimulating, but highly quaffable experience.” The advertisements will feature actress Meisa Kuroki.
On sale July 8.© Japan Today