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Cold Stone set to offer its first-ever soft-serve ice cream in Japan

By Casey Baseel, RocketNews24

Japan has a deep love for soft-serve ice cream. Its infatuation with the tender-textured dessert is so great that it even calls it by a different name than its firmer counterpart. Whereas ordinary ice cream is usually called aisu (“ice”) in Japanese, soft-serve is "sofuto kurimu" (“soft cream”).

As such, it was perhaps only a matter of time until American ice cream outfit Cold Stone got in on the soft-serve action. While the company has won over legions of Japanese fans with its signature fruit and candy-filled ice cream (which is somewhere between soft-served and hard-packed in consistency), from July 29, it’ll be adding be offering soft-serve for the first time.

The new treat, in Rich Milk flavor, will be available in cups (520 yen) or cones. If you opt for the latter, you can choose between a plain waffle cone (520 yen), or one with crushed almonds, raspberry, or sprinkles (550 yen each).

However, Cold Stone isn’t diving into the sea of soft-serve with both feet. Instead, its new creation will initially be available exclusively at its new branch (also set to open on July 29) at the Ebina Service Area highway rest stop in Kanagawa Prefecture, which has previously been home to such culinary innovations as the potato chip burger. Given Cold Stone’s proven track record of deliciousness, though, we think a road trip is definitely in order.

Source: Entabe

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Just eat a bag of sugar and be done with it!

0 ( +1 / -1 )

But but but, how will they be able to measure (restrict) the amount of icecream given to each customer, down to the specific grams allowed?

I once ordered a cup of the regular cold stone here in Japan, watched them put one scoop of ice cream into a cup, sit that onto a weight scale, and then remove about half a teaspoon worth, which was clearly far too much 'saabisu' to give to me as a customer.

Any ice creamery that is so tight on its quantities, so a**lly retentive will never get my money again. Tightasses!

3 ( +3 / -0 )

and then remove about half a teaspoon worth, which was clearly far too much 'saabisu' to give to me as a customer

...but if you were ¥1 short of the ¥520 yen, they'd let you away with it, right?

1 ( +1 / -0 )

Wow cant wait!

0 ( +0 / -0 )

I'm with afanofJapan. Portion control during preparation in front of the customer, part of ColdStone's appeal, should only being adding, not taking away. They are serving luxury ice-cream.

Soft-serve ice cream is made with milk, not cream. It's also full of air. Selling it for 300 yen at service areas on the highway is bad enough, but over 500 yen without all the toppings and personalized preparation you get at ColdStone is extortionate.

fwiw, frozen strawberries, some sugar, and some real cream in a food processor or powerful blender will get you excellent ice cream in under five minutes.

0 ( +1 / -1 )

I would love to see Slurpees here.

-3 ( +0 / -3 )

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