Photo: SocialWire Co Ltd
new products

Discarded plastic umbrellas are reborn as fashionable bags and accessories

6 Comments
By Ben K, grape Japan

When Beat Takeshi appeared with a plastic umbrella in the seminal film "Battle Royale" (2000), many audience members took notice at film festivals and screenings on the international circuit. According to Wikipedia, the umbrella looked so different and attractive that it inspired numerous inquiries from abroad to White Rose Co, one of Japan's only remaining domestic manufacturers.

Back in the 1960s, colorful plastic umbrellas were the height of fashion in the upscale shopping district of Ginza, after which their popularity spread throughout the country. With makers like White Rose making high-quality models, they were enjoyed and taken care of.

But today, life is hard for the lowly plastic umbrella. Sold everywhere from station kiosks to pharmacies, convenience stores, and supermarkets, and available for only a few dollars apiece, they are often forgotten or discarded. The lost and found storerooms of trains and subway lines are burdened with them in prodigious numbers. And if that weren't bad enough, the flimsy frames of the cheaper varieties easily break in windy weather. Their sad fate is most apparent after a storm, when, broken and distorted, they end up piled up in a street corner for trash collectors to dispose of. A far cry from their heyday as prized fashionable items, not to mention a major contributor to Japan's plastic waste problem, at a rate of over 80 million discarded per year.

Enter sustainable fashion brand PLASTICITY.

MONDO DESIGN Co Ltd, together with creator Aki Saito have launched PLASTICITY, the world's first fashion brand which makes use of discarded clear plastic umbrellas in their original form.

After hundreds of tests, the team behind PLASTICITY succeeded in creating a stylish rain-like expression in the material unlike any other on the market. Developed through a unique processing method that presses multiple layers of umbrella canopies together without crushing them, the new material frees the discarded umbrella from its broken frame while maintaining the canopy's positive characteristics such as its waterproofness and durability.

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Photo: SocialWire Co Ltd

Hence, the lowly plastic umbrella, difficult to disassemble and even more difficult to recycle, is reborn in a fashionable and attractive form to be enjoyed and valued once again. At the same time, PLASTICITY hopes to contribute in their small part to the reduction of the global problem of plastic waste, while raising interest in sustainability and increasing the environmental awareness of their potential customers.

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Photo: SocialWire Co Ltd

In a first step, three products are available for pre-order : a large tote bag, a small tote bag, and a sacoche bag. For now, as a safety measure during the pandemic, they won't exhibit or sell products in brick-and-mortar shops, limiting sales to their online store.

Large tote bag

Plasticity_6.jpg
Photo: SocialWire Co Ltd

Plasticity_3.jpg
Photo: SocialWire Co Ltd

Price: 13,000 yen (excl. tax)

Colors: Clear, White

PLASTICITY online store link

Small tote bag

Plasticity_4.jpg
Photo: SocialWire Co Ltd

Price: 10,000 yen (excl. tax)

Colors: Clear, White

PLASTICITY online store link

Sacoche bag

Plasticity_5.jpg
Photo: SocialWire Co Ltd

Price: 8,000 yen (excl. tax)

Colors: Clear, White

PLASTICITY online store link

Information

Official website

Order sent from: April 28

PLASTICITY is produced by MONDO DESIGN Co., Ltd.

© grape Japan

©2020 GPlusMedia Inc.

6 Comments
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My $25 backpack is way better than that 13,000 yen / $120 tote bag made from a used umbrella.

-1 ( +1 / -2 )

Screw bags. How about repurposing them for PPE and shields at places of services?

1 ( +2 / -1 )

Who would have thought that recycled plastic would be 100s of times more expensive than they original goods..

2 ( +3 / -1 )

How much? For an old umbrella?

-1 ( +0 / -1 )

At least it's recycling. the more we do it, the better and less expensive it will get in the long run.

1 ( +2 / -1 )

10,000 yen!!????? And did the umbrella come from Daiso?

0 ( +1 / -1 )

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