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Enjoy an Asahi Beer summer

15 Comments

Asahi Beer introduces the low-alcohol beverage “Shunka Shibori Fruit Premium with Yamagata Satonishiki” on June 23. Enjoy the refined sweetness and balanced tartness of Satonishiki cherries. Limited sale at 151 yen (tax excluded) through August: 350ml, 4% ABV, 0.3% fruit juice.

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15 Comments
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Holy cow......the convenience stores are gonna have to expand the walls just to fit it all the different types of beers they produce in this country.

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Yay Beer!!! What's with the extra-long name, though? Cherry Beer wasn't good enough?

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How is this fruity canned beverage related to beer?

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It's now beer. It's a chu-hai.

The blurb is just giving Asahi Beer as the company name, although it's more properly rendered in English as Asahi Breweries.

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Sorry...that should be "not beer", not "now beer".

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yep, I'll enjoy many, many beers this summer. not chu-hai, that's for sure. and pass me that yebisu or kirin, please

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I've been here a year, and I have no clue what chu-hai is, is it any good?

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Yebisu is the only standard issue Japanese Beer that I find drinkable. The rest are comparable to cardboard flavoured water, ie Super Dry, Kirin. I actually prefer chu-hi to most of the beer here!

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.3% fruit juice huh ? quality

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Beer = water, hops, malted barley and yeast. It's really very simple. This is not beer.

Actually Asahi doesn't even call this beer but the headline is ridiculous.

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Wait a minute - low alcohol beverage? 4% ABV?

It's half as strong as the rocket-fuel chuhai I drink when in a rush, but that's not low-alcohol, surely?

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Low alcohol? Maybe they meant low fruit juice.

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This should be titled "Enjoy an Asahi Chu-hai summer."

The best chu-hai is ume chu-hai. The best happoshu is Sapporo's new Yutaka. Nice light taste, very drinkable, with 5% alcohol and half the carbohydrates.

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I'll have an Asahi summer with my usual super dry. Somehow "low alcohol" isn't much of a selling point for me.

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