new products

For girls who want to wear their hearts on their panties

19 Comments

Romance-hungry Japanese women who want to wear their hearts on their panties can pick up a pair of “koikatsu” underwear, the latest novelty item from lingerie maker Amo’s Style. Released January 21, the undies sport an appliqued heart with messages like “Love,” “Kiss Me,” “Cutie,” and “I heart You”.

They also come with their own "omikuji," those fortune-telling strips usually doled out at Shinto shrines. The product is “aimed at young women who will surely be motivated to find love in time for Valentine’s Day.” Available in black, white and pink for 1,050 yen at select Amo’s Style shops.

© Metropolis magazine (www.metropolis.co.jp)

©2019 GPlusMedia Inc.


19 Comments
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WTH is "I heart You" ???! O_O

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I would love to read the minutes of the product design meetings on this item.

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Hmmm... how are the fellas gonna know the babes have an interest in them... I got it! Wear the panties on the outside! LOL

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Maybe I heart you is supposed to be I hurt you. Seriously I heart you should be read I love you. Trust me, I'm a new yorker.

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Having "Kiss me" on panties is an interesting innovation.

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Dumb Rick ...Peel me off and pay me for hearting you

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Romance, at last!

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Excellent... This is why I came to Japan. I'm gonna buy a pair for my gf for Valentine's. She's 43 but I'm sure she'll like them and look good in them...

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j-people and their silly engrish! hahahaha

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Yum yum yum! My lady will get a nice present this year!

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I think I need to see pix of each of the versions being modelled before I can make any final decisions. Front and back, full body and close up. Maybe those who said they are buying these underwear could start a thread of "post your panty" in the JT forums. Then the rest of us could make an informed decision.

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Is 'Romance Hungry' the right term? BTW, I like the appropriate 'I heart You' model!

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I assume that if someone is able to read their panties they had already found their love? By the time someone reads it, they should have a high success ratio, no?

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as in the photo I "Heart" You (I Love U) ♡

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This takes the meaning of "wearing your heart on your sleeve" to another level -Wearing your heart on your panty.

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But how is it going to look if the guy puts them on his head?

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ca1ic0cat

But how is it going to look if the guy puts them on his head?

You mean "WHEN" the guy puts them on his head, surely?

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they should make it edible !!

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more fuel for the fairytale love machine. I could stick em in a vending machine in Shibuya and retire...

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