Photo: Shirora
new products

Freshen your breath with Apple Chamomile Mint toothpaste


Shirora is a Japanese oral brand that was launched in 2021. As a brand, its focus is to reshape how people feel about brushing their teeth from troublesome to something enjoyable.

Using domestic kaolin clay as one of its main ingredients, it’s free of abrasives and gentler on the gums. It can be used on sensitive teeth, electric toothbrushes and implants. Additionally, kaolin clay includes calcium, silica, zinc and magnesium.

From the end of January, Shirora will add another toothpaste to its lineup in Apple Chamomile Mint. This contains malic acid which helps in removing stains and prevents teeth from yellowing. Its lightly sweet flavor is perfect for giving you minty, fresh breath.

This new toothpaste will come in special packaging in collaboration with illustrator Asuka. You can buy two-for-one Shirora toothpaste -  Lemon Mint and the newly released Apple Chamomile Mint.

Available at select Ainz Tulpe shops and online, it costs ¥1,320 a tube and ¥2,200 for the set.

Source: Shirora

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