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Frito Lay brings wasabi and shichimi pepper to Doritos, Mike popcorn and Nikuatsu chips

6 Comments
By Ben K, grape Japan

n a new initiative for the Japanese market, Frito Lay is focusing on classic Japanese spice flavors wasabi and shichimi pepper across three of its most popular brands in Japan: Doritos, Mike popcorn and its Nikuatsu beef-flavored potato chips.

Wasabi soy sauce flavor Doritos

Using wasabi produced in Hokkaido and umami-rich soy sauce, these chips have a nice wasabi kick and a great flavor to boot. You can enjoy the familiar and satisfying crispy tortilla chips enhanced with the double punch of wasabi and soy.

Volume: 55 grams

Calories: 282 per bag

Price: Open

Yawataya Isogoro Shichimi flavor Mike Popcorn

This is a collaboration between Mike popcorn and Yawataya Isogoro 八幡屋礒五郎, a long-established shichimi seven pepper manufacturer in Shinshu, which is one of the three major shichimi producing regions in Japan. The exciting taste of shichimi and the light texture of Mike Popcorn go great together. In addition to red chili pepper, the mix includes other spices such as Japanese pepper, ginger, and orange peel for a refreshing aroma and stimulating spice.

Volume: 45 grams

Calories: 225 per bag

Price: Open

Azumino wasabi and beefsteak flavor Nikuatsu Chips

Nikuatsu chips are thick ridged chips bursting with the juicy taste of steak, and now they're even better with the rich flavor of wasabi made in Azumino. Grown in the pure spring water of the Northern Alps, the fragrant wasabi from Azumino, which boasts the highest production in Japan, combines with the beef flavor to create a satisfying snack.

Volume: 150 grams

Calories: 545 per 100 grams

Price: Open

These three snacks will be available in stores all over Japan from May 25.

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© grape Japan

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6 Comments
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7 years after I advised them to make Wasabi chips, a no brainier. They refused my idea at the time.

better late than never

3 ( +3 / -0 )

Bout time there was wasabi Doritos.

3 ( +3 / -0 )

A wonderful export opportunity! Send some to Australia.

1 ( +1 / -0 )

Disgusting

-2 ( +0 / -2 )

I love crisps, they're my Achilles heal but Doritos taste so chemically they give me a headache.

0 ( +0 / -0 )

Managed not to eat a single bag so far this year. Wasabi crisps have been available for a few years.

0 ( +0 / -0 )

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