Photo: Asahi Beer
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Fujisan beer, made with rice grown by water under Mt Fuji

By Casey Baseel, SoraNews24

Just like how every sunset has its own unique appeal, and yet some still manage to be more lovely than others, so too do some beer cans supplement their inner allure with outer elegance, and perhaps no beer can ever has been quite as beautiful as Asahi Beer’s new design for its Fujisan brew.

As promised, Mt Fuji (or “Fujisan,” as it’s called in Japanese) rises proudly on the can, next to some striking brushstroke calligraphy of the name of Japan’s highest mountain. If this depiction of Mt Fuji looks a little familiar, your memory will be further jogged when you turn the can around and see that the artwork is actually that of The Great Wave off Kanagawa, one of the signature works of master Japanese woodblock print artist Katsushika Hokusai, who created the iconic image as part of his Thirty-Six Views of Mount Fuji series.

Asahi’s Fujisan isn’t just Japanese in appearance, either. The brewer says that the 5.5-percent-alcohol ale is made entirely with Japanese ingredients: Japan-grown barley, Japan-grown hops, and, most enticing of all, rice grown in fields nourished by water flowing from underground streams beneath Mt Fuji itself.

This is actually Asahi’s second time to offer Fujisan, following a brief run in the spring of last year, though at that time without any assist from Hokusai.


The new batch of Fujisan is on sale now for a limited time, and is only being offered at the Aeon chain of supermarkets/department stores.

Source: PR Times via Japaaan

Read more stories from SoraNews24.

-- Beautiful ukiyo-e woodblock print artwork appears on three of Japan’s premium beer brands

-- Japan now has Mt Fuji bread!

-- Mt. Fuji jelly makes Japan’s most famous mountain a delight to look at and taste!

© SoraNews24

©2021 GPlusMedia Inc.

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True beer should not have rice in it.

5 ( +6 / -1 )

1 Japanese malt barley is fairly low quality - their are agronomic benefits to growing winter barley but due to stadiums without fans, there is a current surplus of high quality cheap malt in the world. 2 Adding rice is nothing to brag about. Virtually EVERY cheap mass market beer in the world uses rice (and corn) as adjuncts. Anheuser-Busch is by far the largest user of rice in the world. Malt is "expensive" adjuncts are a cheap source of sugar for the mash. 3 Water matters, but the water for the rice does not matter a lick. 3 This beer sounds like a very poor quality drink being sold using marketing gimmicks.
9 ( +9 / -0 )

"Premium Ale" featuring rice... "the most enticing of all" ingredient??

7 ( +7 / -0 )

Another Japanese rice beer that will be indistinguishable from all the others... Nice can though!

5 ( +5 / -0 )

I think I had it when it was last available but it wasn't anything special. Japanese beer feels like cola in the mouth and usually tastes like they just dumped all the ingredients in separately. Orion is the only mainstream company that does a good job

2 ( +2 / -0 )

No thanks...

0 ( +0 / -0 )

Actually not the second time for Asahi to produce Fujisan beer - it was their premium beer for many years but was discontinued about 15 years ago. Why they stopped making it I cannot imagine, as it was much better than regular Asahi - I used to buy it regularly then change to Ebisu

0 ( +0 / -0 )

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