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Image: © Kabaya Foods Corporation
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Gummies co-produced by anime singer LiSA go on sale in Japan

4 Comments
By grape Japan

Kabaya Foods Co Ltd is releasing the latest flavor in their popular Pureral gummy candy series. Tart Cherry flavor will be available for a limited time.

Collaborating this time is singer LiSA, a name familiar to many anime fans since her songs have been featured as the theme music for hit anime series such as "Fate/Zero," "Sword Art Online" and "Demon Slayer: Kimetsu no Yaiba," to name a few.

As Pureral Gummy Ambassador, LiSA has already been collaborating with the brand in a series of campaigns earlier this year.

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Not only did LISA collaborate in developing the Tart Cherry flavor, but she also supervised on limited-edition packages of three Pureral flavors.

Tart Cherry flavor Pureral

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These limited-edition collaboration gummies supervised by LiSA feature a delicious blend of two flavors and textures. The contrast between the sweet and sour characteristics of tart cherries is expressed by combining a gummy with an aerated fluffy texture and a gummy with a jelly-like chewy texture for a fun taste sensation. Real juice from Polish tart cherries is used.

The package expresses the softness of gummy candy and the deliciousness of the fruit and has a European-inspired design.

Limited-edition packages designed by LiSA!

Pureral Gummy Apple, Pureral Gummy Grape, and Pureral Gummy Tart Cherry flavors are also available in limited-edition packages designed under LiSA's supervision! These packages will only be available until around the end of September, so be sure to buy some before they're gone.

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f you're interested, there's also a video in which LiSA talks about the development of Tart Cherry flavor Pureral Gummy which you can watch here.

Read more stories from grape Japan.

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© grape Japan

©2024 GPlusMedia Inc.

4 Comments
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What? So what’s special about these gummies?

1 ( +2 / -1 )

Real juice from Polish tart cherries is used.

Because it's probably the cheapest available, bar China.

-1 ( +0 / -1 )

I imagine a stripped down Lisa stirring a vat of gummy hoop… I can hardly control myself!

-1 ( +0 / -1 )

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