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Due to the nation’s tectonic position and regional weather patterns, earthquakes and typhoons are a part of life in Japan. We’ve been reminded of that in tragic fashion twice this summer, with Osaka being shaken by the prefecture’s strongest-ever-recorded earthquake in June, followed by storms and flooding taking lives and destroying infrastructure in West Japan in July.
Way over on the far other end of the spectrum of inevitabilities of life in Japan are, of course, the bounty of exclusive local KitKat flavors the country is blessed with, and now the chocolate-covered wafers are set to help with the recovery of the areas that have been hit by this summer’s natural disasters. Nestlé Japan has announced that it will be selling a special KitKat flavor, usually sold only in the Hiroshima area, nationwide in order to help raise funds to be donated to relief programs in Osaka and West Japan.
Sweetening the deal is the fact that the flavor, Momiji Manju, combines one of Japan’s most delicious traditional sweets with the widely loved KitKat format. Covered in white chocolate and with powdered sweet anko beans sandwiched between the wafers, the Momiji Manju KitKats recreate the iconic maple leaf-shaped (momiji being the Japanese word for “maple”) bite-size cake dumplings that have been a favorite of travelers to Hiroshima for more than a century.
The earthquake/flood relief KitKat Mini Momiji Manju (box pictured above) contains three individually wrapped KitKats, is priced at 160 yen, and goes on sale Oct 9 at supermarkets and convenience stores across Japan. It follows Nestlé Japan’s previous charity KitKats for victims of this spring’s Kumamoto earthquake and 2017 north Japan typhoon, showing once again that helping those in need isn’t just kind, but sweet too.
Sources: Nestlé, PR Times via IT Media
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© SoraNews24
2 Comments
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Pukey2
As I recall, last time they did this, only a miniscule part of the profits went to charity. And the price was sky high.
This is only 60 yen above the cost of the ordinary Kit Kat. Let's see how much goes to charity this time.
Fox Sora Winters
If they were to open up sales to overseas customers as well, they could raise a heck of a lot more money. I know quite a few people in Britain alone who would buy these in bulk just for a new experience, and in a much larger bulk knowing that a portion of the profits will go to aiding disaster victims. Whether or not this actually happens is another matter, but it seems like Nestle Japan is missing out on a veritable gold mine by restricting sales to Japan only.