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In Japan, and many other parts of the world, Ito En is known for its bottled green tea, but now the famous beverage manufacturer is testing the waters with a new product — drinkable ramen.
Called Nomu Fururu Reimen (“Drinkable Fururu Reimen”), this new canned drink has been produced in collaboration with the Japan branch of Nongshim, noted as “Korea’s No. 1 Ramen Maker” on the can’s packaging.
Nongshim is particularly renowned for its spicy noodles, and one of its products is Fururu Reimen, with reimen literally translating to “cold noodles” and fururu being a play on suru suru and churu churu, mimetic words for slurping noodles.
▼ In Japan, these noodles are available in a spicy Bibin version…
▼ …and a less spicy, more vinegary “water” version.
While reimen has become a local specialty of Morioka in Iwate Prefecture, it actually originates from Korea, and Ito En’s new drinkable reimen aims to capture all the flavor of the original Korean dish.
According to Ito En, the drink contains ingredients such as cold noodle sauce, kimchi extract, gochujang paste and vinegar to replicate the tantalising sourness, spiciness, and umami of the noodle dish. It has a refreshing taste that’s said to be ideal for quenching your thirst in spring and summer, and it can drunk as is or added to regular meals for extra flavor.
It has all the flavor of reimen without noodles, which is good news for people with wheat or egg allergies.
This is the first beverage product to be produced in collaboration with Nongshim, and Ito En says it will continue to develop unique creations for the drinks market, so there may be even more surprises in store for us in future.
The drink will be available at stores nationwide from April 10, at a recommended retail price of 139 yen.
Source, images: PR Times
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© SoraNews24
5 Comments
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bass4funk
No!
jforce
Eeewww.
Arrrgh-Type
This article kind of makes it sound like this is the first Ramen drink on the market, but that's not the case - there is already a canned Ippudo tonkatsu broth drink that you can get from vending machines. I got it not knowing what to expect, but somehow I didn't hate it. Who knows, this might turn out halfway decent as well.
Arrrgh-Type
Sorry, tonkotsu, not tonkatsu. Apologies.