new products

Japan’s host club king wants to sell you some ¥54,000 hair product in a tiny bottle

By Casey Baseel, SoraNews24

People in Japan tend to take grooming and personal appearance seriously, and that goes double for the men who work at host bars. Sure, hosts have to be charming and attentive, but they’re also supposed to be eye candy for their female clientele.

With that context, it’s not that surprising that Roland, Japan’s currently reigning "King of the Hosts," has started his own brand of health and beauty products, called Rolandale.

The 27-year-old Roland says “It’s not an exaggeration to say that my hair is more important than my life itself,” and in keeping with that value system two of the first Rolandale items are liquid hair treatments, or “hair oils,” as they’re officially called. First up is Hair Oil The Black, which promises smooth, glossy hair with no matting or tangling.


The Black Hair Oil is described as a premium hair oil, and priced as such, costing 6,372 yen for a 120-milliliter bottle. Of course, that’s a bargain compared to the top-of-the-line Hair Oil The Gold, which is billed as “a drop of luxury for your hair.” And yes, you’ll want to treasure every single drop, because not only does The Gold come in a smaller 30-milliliter container, it’s priced at 54,000 yen.


Roland isn’t just offering help with your hair, though. For 12,960 yen, he’ll hook you up with a box of his The Black Hangover Treatment, which, considering how much drinking goes on in host clubs, seems like an affliction he should be pretty knowledgeable about, and the remedy is touted as “a must-have supplement” for “adults who wish to be in the best condition daily.”

▼ Oddly enough, Supplement The Black Hangover Treatment comes in the form of red pills.


And finally, rounding out the initial batch of Rolandale products is The Black Athlete, a gelatin-based sports performance supplement to help you stay sharp and serve as “an approach for a stylish body.”


All four products are being offered at a special pop-up location inside the Osaka branch of department store Takashimaya from May 17 to 19, but can also be ordered online here through the Rolandale website.

Source, images: PR Times

Read more stories from SoraNews24.

-- Roland, King of the Hosts, has his own museum exhibition now, shows off hostdom and catchphrases

-- We run a camellia oil-infused brush through our tresses and set them a-gleam, only spend 100 yen

-- King of Japan’s bar hosts shares idea for a sure-fire romantic date

© SoraNews24

©2019 GPlusMedia Inc.

Login to comment

Well, doesn’t he look....manly?! lol

1 ( +2 / -1 )

Any women who would want me to wear make up and put an overpriced lub on my hair is not worth my time.

6 ( +6 / -0 )

What a complete rip off!

2 ( +2 / -0 )

....and sell it he will.

4 ( +4 / -0 )

That is a man? Why would anyone be attracted to a hyper vain person?

0 ( +1 / -1 )

It’s not an exaggeration to say that my hair is more important than my life itself

I hope for his sake it doesn't fall out when he gets older. Why does he dye it when that damages the hair and increases hair loss?

4 ( +4 / -0 )

I dunno about how he looks but his club makes 42 million yen on an average month per an earlier JT article. Not sure what he personally grosses, but it’s not chump change. It’s a heck of a lot more than probably more than most of us. Hope he’ll keep some for his hair replacement when he’s a bit older.

2 ( +2 / -0 )

Have to agree!

If I were a woman looking for some fun definitely not him and others like him.

But maybe his host club is designed for some other clientele?

0 ( +0 / -0 )

Thought it was a girl when I first looked, sheesh. What passes for "men" in this country is hilarious

0 ( +2 / -2 )

No idea why you hate this guy so much but on some of these pics he is cute ^^V

Not a Woman and not Gay but as he looks rather girly on some pics ....

And if the wage is good enough it makes sense not to care much about you getting bald soon, he won't be able to do this job forever anyways.

0 ( +1 / -1 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites