The Soy Sea Burger — 490 yen Photo: PR Times
new products

Japanese fast food chain Mos Burger to release soy sea burger

6 Comments
By Katie Pask, SoraNews24

Japanese burger chain Mos Burger have been on the meat-free train since back in 2015 when they started offering customers soy patties made from soy-based vegetable protein. They made headlines back in 2020, when they became the first fast food chain in Japan to offer a 100-percent vegan burger on their menu, and they’ve continued to add more animal-free products to their line-up, like their vegan teriyaki burger.

Screen-Shot-2023-03-21-at-14.11.25.png
Photo: PR Times

But while beef burgers and chicken burgers have gotten a vegan alternative, the chain’s popular Fish Burger has so far eluded the grasp of Mos-eating vegans throughout Japan… until now.

Called the Soy Sea Burger, this new burger is a vegan replica of the Fish Burger, made without any animal products. The burger bun, the patty and the tartar sauce are all completely vegan.

The "fish" patty was made using a soy protein, carefully selected to create a look and texture similar to white fish, and the batter surrounding the patty was adjusted to maintain maximum crispiness. The tartar sauce, usually made from eggs, is created using cooking oil to replicate the smooth texture and the rich flavor of the egg-based original. The sauce comes in a sachet so you can add as little or as much as you’d like. The burger bun is made using soy milk, which is added in a butter-y form to create a moist texture. Spinach puree is kneaded into the bun to give it a slightly sweet vegetable taste, and an iconic green hue.

MOS Burger are creating their new burger in line with the SDGs (sustainable development goals) set forward by the United Nations, specifically, in line with Sustainable Development Goal 14 (Life Below Water), which states the importance of conserving and sustainably using the oceans, seas and marine resources for sustainable development. By creating their Soy Sea Burger, Mos hope to protect and preserve marine resources, and show that it’s possible to enjoy a ‘fish’ burger that doesn’t actually use any fish.

Customers should be aware that the burgers will be made in the same kitchen area as food containing animal products, and will also be produced in the same factory that produces products containing animal products.

The Sea Soy Burger costs 430 yen and will be available in most Mos Burger stores nationwide from March 24 until mid-July.

Source: PR Times

Read more stories from SoraNews24.

-- We visit the new Japan branch of Wayback Burgers, try their vegan set, notice a big problem

-- Mos Burger vs Burger King: Which chip butty is better?

-- McDonald’s Japan brings out a new chicken burger with rice buns

© SoraNews24

©2024 GPlusMedia Inc.

6 Comments
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It surely will sell great on the Moon. The new moon prices also already fit.

1 ( +1 / -0 )

Mos Burger has become adventurous with its menu as of late, however I find most of their ideas dreadful.

Id rather not eat soy or soy products except in limited amounts, if you’re a bloke get your protein from either, meat, eggs or have some whey protein drinks. It’s fine for birds to have as much as they like though.

-5 ( +1 / -6 )

Cool, yea it's about time fast food joints move away from cardboard based burgers.

7 ( +7 / -0 )

¥430 for a faux fish burger ... I'm intrigued by the ammount of effort to make it, but I'd opt for a good ol' Fillet O Fish instead. With that said, I would like to try it someday.

1 ( +4 / -3 )

Sorry folks, soy isn't the real thing. Just like this 'soy milk' thing, it's an oxymoron.

Gimme MEAT any day, whether it's beast, dish or fowl.

-3 ( +4 / -7 )

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