Japanese KitKats: Winning flavor from worldwide competition unveiled

Back in April, Nestlé Japan announced it would be celebrating its 45th year of Japanese operations with a special New Flavour World Summit Campaign, calling for people around the world to cast their vote to decide the next limited-edition KitKat flavor.

Half a million people from 81 regions globally nominated a wide variety of ideas for the new release, and now it appears that suggestions like breast milk and Stroopwafel were laid aside for a more popular flavor choice: Strawberry Tiramisu.

Drawing a large majority of votes from people in Japan, Korea, Taiwan, Australia and the UK, the new Strawberry Tiramisu flavor is said to contain a delicious blend of bittersweet flavors, thanks to the mixture of mascarpone, coffee and cocoa cream kneaded into the wafers. The tiramisu mix is also blended into the white chocolate casing, which comes with the addition of real strawberry pulp pieces, to add a tart fruitiness to the creamy coffee dessert flavors.

The chocolates will be sold in a pack of 11 for 500 yen or a box of three for 120 yen. Both versions will feature unusual designs on the packaging, showcasing the talents of Japanese comedian, actor, singer and artist Noritake Kinashi.

Kinashi will be exhibiting his art in 15 locations, both locally and internationally, in the next two years. Though he’s an accomplished artist, packaging design was a new experience for Kinashi, and he decided to create a theme of connection between people for the new release, with each individually wrapped KitKat featuring a different illustration.

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The drawings also come with a variety of cute messages, including “I’m 45 years old too!” and “Congratulations on 45 years. Let’s also get to 45 years!"

While many KitKat releases are made exclusively for Japan, this new 45th anniversary flavor is set to be rolled out internationally following its initial run in Japan. The Starwberry Tiramisu KitKat will go on sale around the country from Nov 19.

Source, images: Nestle Japan

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